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TítuloMiralite Natura
BriefCHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life.
Campaña The invisible well being manufacturer
Anunciante Saint Gobain
Marca Saint Gobain

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PostedNoviembre 2018
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Prensa y publicaciones
Director creativo Sólo para suscriptores
Responsable de conceptos / redactor M..c S....gre Sólo para suscriptores
Director artístico R..y B....rg Sólo para suscriptores
Fotógrafo A...s Sólo para suscriptores
Productor de la agencia Mar.......line H...e Sólo para suscriptores
Diseñador gráfico M....el Sólo para suscriptores