One of the largest creative festivals in Europe – White Square international advertising festival – announced the jury. Over 1000 entries implemented during the recent year by agencies and brands in the field of marketing and advertising from all over the world participate in the festival annually.
Representatives of more than 30 countries, including Germany, France, Sweden, Italy, the USA, Spain, Russia, Belarus, Ukraine, Baltic region, MENA region and many others are fighting over White Square festival awards annually. In 2020 entries from Peru, Brazil, Chile, Cyprus and China took part in the contest for the first time.
In 2021 contest entries of White Square international advertising will be judged by seven jury line-ups that according to international standard are represented by real stars of global communication industry both from international network and local independent agencies with numerous prestigious global creative awards, including more than 400 Cannes Lions in total as well as reach judging experience at the leading international advertising festivals.
Main jury line-ups were formed according to competences and will evaluate all the entries at White Square festival: Creative, Branding, Marketing & Marketing Effectiveness, Media, Digital, Craft. There are 129 nominations in total that are relevant to global industrial market. Mass Media jury line-up will give an independent assessment of entries from the standpoint of industrial media. The main award of the festival – Grand Prix – will be decided by special Grand Jury team consisting of the Chairmen and Co-Chairmen of jury and the line-up will be announced on the eve of the judging.
Call for entries at White Square 2021 is open, entries are accepted online till May 17.
The judging process of evaluation of the entries will take place in early June in online conference format. An intense business program of the festival is scheduled on June 9-10. Winners of White Square 2021 will be announced during Award Ceremony on June 11 that will be broadcasted and all the participants will be provided with online access.
The winning entries of White Square 2021 will be widely promoted in industrial media in more than 50 countries of the globe.
The festival is organized by Association of Communications and Marketing Agencies of Belarus. ACMA is a member of the largest international association in Europe EACA (European Association of Communications Agencies). ACMA is a strategic partner of ACAR (Association of Communication Agencies of Russia), VRK (All-Ukrainian Advertising Coalition), RAMU (Russian Association of Marketing Services) and CAA (China Advertising Association).
White Square is included into Global creativity ranking AdForum Business Creative Report, Global ranking TopFice, Baltic Agency Ranking, Creativity ranking of Estonian Marketing Association, Creativity ranking of Association of Communication Agencies of Russia in all segments, Rankings of effectiveness of communications and media agencies of Association of Communications Agencies of Russia, Creativity ranking of Central Asia and Azerbaijan, Creativity ranking of Association of Communications and Marketing Agencies of Belarus.