METER Environment - "Made In Fukushima Case video" by PHNX Tribute 2020

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TítuloMade In Fukushima Case video
Agencia
Campaña Made in Fukushima
Anunciante METER Group
Marca METER Environment
Fecha de primera difusión/publicación
Producto A book made out of rice straw from the decontaminated fields in Fukushima to help people understand with their eyes and hands.
Sinopsis On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors. In the following days, wind and rain carried the radioactive material inland. More than 25,000 hectares of farmland, in what used to be one of Japan’s most important agricultural regions, were contaminated. Environmental technology specialists from METER, together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, have developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. The data proves that the rice is safe, but no one buys it because they fail to understand the complex data.

Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.

Each book contains 296 pages, made out of the rice straw grown on decontaminated fields in Fukushima. The rice straw was harvested, dried, cleaned, cut and crafted into paper, following traditional methods. Japanese and international paper experts worked together to produce unique paper that contains a visible part of rice straw without distracting from the information and photography. The book visualizes data through different techniques - from the cover to the infographics and even in the inside pages that result from Japanese binding, which were used to show the radiation levels at the locations the photos were taken.
Duración
Global Chief Creative Officer // SERVICEPLAN GERMANY Alex Schill
VP Environment // METER Group Dr. Colin Campbell
VP Marketing // METER Group Christian Hertel
CEO // METER Group Scott Campbell
Head of Global Agricultural Sciences / Director // The University of Tokyo / Fukushima Saisei Dr. Masaru Mizoguchi
President // Fukushima Saisei Yoichi Tao
Marketing Manager // METER Group Kirsten Ralph
Marketing Manager // METER Group Julia Mumford
Marketing // METER Group Kersten Campbell
Creative Director // SERVICEPLAN GERMANY Franz Röppischer
Creative Director // SERVICEPLAN GERMANY Lorenz Langgartner
Creative // SERVICEPLAN GERMANY Saurabh Kakade
Art Director // SERVICEPLAN GERMANY Eduardo Alvarez
Junior Copywriter // SERVICEPLAN GERMANY Carolina Soto
Head of Print Production // SERVICEPLAN GERMANY Robert Kaminski
Photographer // Nick Frank Nick Frank
Lead Designer // Moby Digg GmbH Gabriela Baka
Information Designer // Moby Digg GmbH Sebastian Haiss
Designer // Moby Digg GmbH Ricardo Abbaszadeh
Managing Director // Moby Digg GmbH Maximilian Heitsch
Writer // Freelance Quentin Lichtblau
Producer // SAS - Shoot in Japan Yuta Matthew Kato
Producer // Freelance Rumi Tominaga
Cinematographer // Freelance Ivan Kovac
Producer // Albert Coon Johannes Maierbacher
DoP // Albert Coon Andreas Wolf