Verbraucherzentrale Hamburg e.V. - "EQ Package Product Design" by PHNX Tribute 2020

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TítuloEQ Package Product Design
Agencia
Campaña EQUALICARE – DON’T PAY FOR PINK!
Marca Verbraucherzentrale Hamburg e.V.
Fecha de primera difusión/publicación
Producto Campaign for gender equality
Sinopsis For more than 100 years women are fighting for more equality. But against the hidden tricks of the cosmetic industry they still seem to be powerless. The German Organization for Consumer Rights found out that personal care products are 40% more expensive just because they are designed for women. At the same time they are 100% identical to the male equivalent. In 2019 a new moisturizer line was launched in order to confront consumers with this mean manipulation for the very first time. The feminine designed product was 40% more expensive. At the first glance it’s presented like two different products. But in reality: it’s just one! In a pop-up store and in web shop the product line gained a lot of attention. Shocked female consumers spread the word about their experience throughout Germany. And it didn’t take long for the campaign to lead to a huge media debate about price discrimination. But most importantly, in end millions of women finally know how to overcome the tricks of the industry:: Simply check if you can choose the identical, but less expensive men’s product.
Global Chief Creative Officer // SERVICEPLAN GERMANY Alex Schill
Executive Creative Director // SERVICEPLAN GERMANY Thomas Heyen
Executive Creative Director // SERVICEPLAN GERMANY Markus Kremer
Managing Partner // SERVICEPLAN GERMANY Florian Klietz
Account Director // SERVICEPLAN GERMANY Saskia Kroschewski
Account Manager // SERVICEPLAN GERMANY Mariah Kattmann
Copywriter // SERVICEPLAN GERMANY Niklas Scholz
Art Director // SERVICEPLAN GERMANY Philipp Trübiger
Editor // SERVICEPLAN GERMANY Daniel William Hill
Senior Motion Designer // SERVICEPLAN GERMANY Dennis Fritz
Junior Motion Designer // SERVICEPLAN GERMANY Anton Reim
Managing Director // Neverest Christoph Köhler
Junior Producer // Neverest Madeliene Pfisterer
General Manager // SERVICEPLAN GERMANY Britta Tronke
Junior PR-Consultant // SERVICEPLAN GERMANY Isabelle Schneider
Managing Director / ECD // PLAN.NET GERMANY Markus Maczey
Executive Creative Director // PLAN.NET GERMANY Michael Reill
Art Director // PLAN.NET GERMANY Philipp Elsner
Director // Tempomedia Filmproduktion GmbH Peter Haueis
DoP // Tempomedia Filmproduktion GmbH David Südel
Editor // Tempomedia Filmproduktion GmbH Henrik Hühnken
Executive Producer // Tempomedia Filmproduktion GmbH Alexander Schildt
Producer // Tempomedia Filmproduktion GmbH Jana Schneider
Composer // Supreme Music Maximilian Olowinsky
Composer // Supreme Music Felix Müller
Composer // Supreme Music Florian Lackenmacher
Composer // Supreme Music Henning Sommer
Composer // Supreme Music Chris Buseck
Composer // Supreme Music Sebastian Schütze
Composer // Supreme Music Bernhard Pausch
Junior Producer // Supreme Music Clemens Lockner
Producer // NHB next Fabian Cordsmeier
Grading // NHB next Julien von Schultzendorff
Sound // NHB next Markus Roseneck