Brontosauři v Himalájích - "Physics" by PHNX Tribute 2020

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TítuloPhysics
BriefLooking for teachers. (Willing to commute 6.700 km)Brontosaurus in Himalayas is a Czech NGO educating local people in Mulbekh, small village in Little Tibet. in 2020 they are about to finish a new school science lab there. And they desperately need teachers.But how to convince Czech teachers to travel 6.700 km just to do ther job especially during the summer break:IDEA: Being a teacher in Little Tibet is quite different than in the Czech Republic. Not just because of the weather or high alttitude. The main difference are the kids. Eagerly waiting to learn something new. Even physics. Probably the most difficult and hated school subject on Earth.EXECUTION: An online video of little kids in Little Tibet
Agencia
Campaña Physics
Anunciante Brontosaurus
Marca Brontosauři v Himalájích
Fecha de primera difusión/publicación
Producto Brontosauři v Himalájích
Sector Empresarial Educación estatal
Sinopsis Brontosaurus in Himalayas is a Czech NGO educating local people in Mulbekh, small village in Little Tibet. in 2020 they are about to finish a new school science lab there. And they desperately need teachers. But how to convince Czech teachers to travel 6.700 km just to do ther job especially during the summer break: IDEA: Being a teacher in Little Tibet is quite different than in the Czech Republic. Not just because of the weather or high alttitude. The main difference are the kids. Eagerly waiting to learn something new. Even physics. Probably the most difficult and hated school subject on Earth. EXECUTION: An online video of little kids in Little Tibet "misbehaving" by doing physics experiments. And because they have no one to teach them properly, they usually fail. A lot. Which of course drives their parents crazy. So they send message to the Czech Republic asking for anybody who can master "the magic of physics" to come there and stop the madness. RESULTS: 100.000 views and 2.000 shares in less than 24 hours 700.000 views and 7.500 shares in a week More than 1.200.000 people reached just on Facebook (Czech population on Facebook: 5,3 mio.) Made it to the main news and morning shows on national TVs. Former presidental candidate signed up as one of the volunteers.
Medio Web Film
Duración
Entrant Company McCann Prague
Agency (& City) McCann Prague
Group Creative Director / Copywriter Jan Benda
Art Director Martin Kraus
Account Director Radka Busova
Agency Producer Roxana Pfeffermannova
Production Bistro Films
Director Marek Partys
DOP David Hofmann
Producer Jiri Ptacek
Prod. Designer Ales Nenicka
Colorist Ondrej Stibingr
Post-Production UPP
Sound Design Michal Vaněk (Beep studio)
PR & Communication Manager Alice Reindlova
Chief Creative Officer Leonard Savage
Creative Excellence Manager Europe Carmen Bistrian
CCO Europe Adrian Botan
Entrant Company McCann Prague
Agency (& City) McCann Prague
Group Creative Director / Copywriter Jan Benda
Art Director Martin Kraus
Account Director Radka Busova
Agency Producer Roxana Pfeffermannova
Production Bistro Films
Director Marek Partys
DOP David Hofmann
Producer Jiri Ptacek
Prod. Designer Ales Nenicka
Colorist Ondrej Stibingr
Post-Production UPP
Sound Design Michal Vaněk (Beep studio)
PR & Communication Manager Alice Reindlova
Chief Creative Officer Leonard Savage
Creative Excellence Manager Europe Carmen Bistrian
CCO Europe Adrian Botan
Group Creative Director / Copywriter Jan Benda
Art Director Marty Kraus
Account Director Radka Bušová
Agency Producer Roxana Pfeffermannová
Production Bistro Films
Director Marek Partyš
DoP David Hofmann
Producer Jiří Ptáček
Prod. Designer Aleš Něnička
Colorist Ondra Štibingr
Postproduction Universal Production Partners a.s. (UPP)
Sound design Michal Vaněk, Beep studio
Cam. Rental Panavision
PR & Communication Manager Alice Reindlová
Creative Excellence Manager Europe Carmen Bistrian
Chief Creative Officer Leonard Savage
Chief Creative Officer EMEA Adrian Botan
CEE Creative Director Catalin Dobre