|Título||05 HERSHE BRUNAMENDEZ|
|Agencia||BETC São Paulo|
|Anunciante||The Hershey Company|
|Fecha de primera difusión/publicación|
|Sinopsis|| For years Hershey’s has been changing its packaging. But only in 2020 something occurred to us.|
For International Women's Day, we made the strongest change ever. We turned real packaging into a canvas, and invited artists to showcase their work. But these are not commemorative packages. They're an exhibition. Each woman created something from scratch specifically for the “Her” and “She” wrappers.
In few days limited edition was sold out at supermarkets.
We also opened our social networks to invite all women to participate. The response was huge: illustrators, writers, singers, dancers and many more shared their work in order to be featured in the HerShe Gallery.
In 1 week we’ve had: 1 billion total impressions; US$300,000.00 in earned media; A limited edition sold out; And best of all: 100% positive feeling.
Showcasing female talent, one bar at a time.
|Creative Director||Andrea Siqueira, Gabriel Sotero, Murilo Melo|
|Creative Team||André Batista, Diego Canhisares, Fernanda Peka, James Döring, Milena Cabral, Rodrigo Casanovas|
|Account||Fernanda Modena, Izabel Petegrosso, Renan Santos|
|Media||Carlinha Gagliardi, Carlos Jordão, Julia Camargo, Dorilangio Souza|
|Strategy||Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury, Jessica Scaraficci|
|Producer||Anna Luisa Ferraz, Andrea Carmassi, Priscyla Farina|
|Artist||Ana Flávia, Bruna Mendez, Camila Lordelo, Lole, Luiza Mussnich, Yzalú|
|Voice of the film||Yzalú|
|Sound Production Company||Jamute|
|Account||Kiki Eisenbraun, Sabrina Geraissate|
|Coordinator||Juliana Zuppo, Cassia Garcia|
|Sound Design||Fernanda Galetti|
|Advertiser||Marcel Sacco, Emerson Cação, Rodrigo Campos, Larissa Schreiner, Ana Fontes|