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HomeEquity Bank - "World's Oldest E sports Team CS"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

Premios

5422

Marca: HomeEquity Bank
País: Canadá

Anunciante: HomeEquity Bank

Título	World's Oldest E sports Team CS
Brief	November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service.
Agencia	Zulu Alpha Kilo
Campaña	World's Oldest E-sports Team
Anunciante	HomeEquity Bank
Marca	HomeEquity Bank
Fecha de primera difusión/publicación	2020 / 11
Producto	HomeEquity Bank
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.
Medio	Case Study
Duración	117 seconds
Director creativo	Zak Mroueh
Director artístico	Vic Bath
Director artístico	Michael Romaniuk
Responsable de conceptos / redactor	Dan Cummings
Responsable de conceptos / redactor	Jackson Kemp
Diseñador	Zoe Kim
Diseñador	Jeff Watkins
Diseñador	Vic Bath
Responsable de cuentas de agencia	Anjelica Kapetanos
Responsable de cuentas de agencia	David Tremblay
Planning Team	Tim Hopkins
Director de publicidad	Niary Toodakian
Director de publicidad	Yvonne Ziomecki
Director de publicidad	Vivianne Gauci
Director de publicidad	Erin Wilson
Media Manager	Dwayne Mataseje
Media Manager	Mitchell Cornelisse
PR Agency	Provident Communications
PR / comunicaciones corporativas	Morgan McLellan
Productor de la productora	Mitch Cappe
Productora	Zulubot
Montador	Micah Rix-Hayes
Agency	Zulu Alpha Kilo
Creative Director	Zak Mroueh
Art Director	Vic Bath, Michael Romaniuk
Writer	Dan Cummings, Jackson Kemp
Designer	Zoe Kim, Jeff Watkins, Vic Bath
Account Team	Anjelica Kapetanos, David Tremblay
Planning Team	Tim Hopkins
Client	HomeEquity Bank
Clients	Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency	OMD
Media Team	Dwayne Mataseje, Mitchell Cornelisse
PR Agency	Provident Communications
PR Team	Morgan McLellan
Producer	Mitch Cappe
Production House	Zulubot
Editor	Micah Rix-Hayes