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Paris, Francia
SingleCut Beersmiths - "SingleCut Notes IPA" by PHNX Awards 2022

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TítuloSingleCut Notes IPA
Agencia
Campaña SingleCut Notes IPA
Anunciante SingleCut Beersmiths
Marca SingleCut Beersmiths
Fecha de primera difusión/publicación 2021 / 7
Sector Empresarial Bebidas alcohólicas
Sinopsis Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.
Medio Packaging Design
Duración
Mercado Canadá, Estados Unidos
Director creativo
Responsable de la creación
Realizador
Director de publicidad
Responsable de conceptos / redactor
ACD
Productor de la productora
Responsable de conceptos / redactor
Digital Strategist
Productor de la productora
Director de cuentas
Director de fotografía
Fotógrafo
Director artístico
Diseñador
ACD
Montador
Strategy Director
Productor de la productora
Montador
Postproducción
Diseñador
Director artístico
Social Media Team
Director de publicidad
Director de publicidad
Productor de la productora
Product Design
Director of Integrated Production
Director of Interactive Production
Studio Artist
Lead Production Artist
Artista de producción
Web Developer
Web Developer
Productora
Productora