The Most Creative Campaigns & Agencies in Luxury

The most creative campaigns in Luxury in 2017

Luxury is timeless, according to stellar French agency BETC, which may well be the case. But there were a few surprises in this sector too.

BETC’s cinematic spot for Lacoste topped the luxury rankings this year, and it’s difficult to argue with the top-notch editing, storytelling dynamism and out-and-out romance. But the sector is dominated by an unusual print campaign for designer store The Cartel by Y&R Dubai. The strategy is both respectful of local culture and gently provocative, while also putting the product front and centre – which most luxury campaigns strive to do. Also noteworthy are Serviceplan’s somewhat saucy music video for men’s clothing brand Strellson – full marks for the excellent Queen cover – and Kenzo’s overturning of fragrance advertising clichés.

Título Marca Agencia, Ciudad
1.  Timeless Lacoste BETC Paris, Pantin
2.  #BusterTheBoxer John Lewis adam&eveDDB, London
3.  Make up The Cartel Y&R Dubai, Dubai Media City
4.  Ring The Cartel Y&R Dubai, Dubai Media City
5.  Shoes The Cartel Y&R Dubai, Dubai Media City
6.  Bag The Cartel Y&R Dubai, Dubai Media City
7.  Sunglasses The Cartel Y&R Dubai, Dubai Media City
8.  Desolation Audi R8 & Airbnb Venables Bell & Partners, San Francisco
9.  Strellson: Make Yourself Unstoppable Strellson Serviceplan Group, Munich
10.  Kenzo World Eau de Parfum by Spike Jonze Kenzo

1 — Lacoste - Timeless

MARCA: Lacoste

AGENCIA: BETC Paris

MEDIA: Televisión y Cine

2 — John Lewis - #BusterTheBoxer

MARCA: John Lewis

AGENCIA: adam&eveDDB

MEDIA: Televisión

3 — The Cartel - Make up

MARCA: The Cartel

AGENCIA: Y&R Dubai

MEDIA: Prensa y publicaciones

4 — The Cartel - Ring

MARCA: The Cartel

AGENCIA: Y&R Dubai

MEDIA: Prensa y publicaciones

5 — The Cartel - Shoes

MARCA: The Cartel

AGENCIA: Y&R Dubai

MEDIA: Prensa y publicaciones

6 — The Cartel - Bag

MARCA: The Cartel

AGENCIA: Y&R Dubai

MEDIA: Prensa y publicaciones

7 — The Cartel - Sunglasses

MARCA: The Cartel

AGENCIA: Y&R Dubai

MEDIA: Prensa y publicaciones

8 — Audi R8 & Airbnb - Desolation

MARCA: Audi R8 & Airbnb

AGENCIA: Venables Bell & Partners

MEDIA: Televisión

9 — Strellson - Strellson: Make Yourself Unstoppable

MARCA: Strellson

AGENCIA: Serviceplan Group

MEDIA: Interactivo

10 — Kenzo - Kenzo World Eau de Parfum by Spike Jonze

MARCA: Kenzo

MEDIA: Televisión y Cine