Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2018
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DDB Chicago |
| 2 |  |
BBDO New York |
| 3 |  |
Fitzco, Atlanta |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
adam&eveDDB, London |
Watch
1. Skittles / Exclusive the Rainbow case study
| Título | Exclusive the Rainbow case study |
| Agencia | DDB Chicago |
| Campaña | Exclusive the Rainbow Announcement |
| Anunciante | Wrigley Company |
| Marca | Skittles |
| Posted | Abril 2018 |
| Sector Empresarial | Comida |
| Medio | Otros |
| Duración | |
| Responsable de la creación | Ari Weiss |
| Director ejecutivo de creación | Colin Selikow |
| Director creativo | Nathaniel Lawlor |
| Director creativo | Ruth Bellotti |
| Chief Production Officer | Di Jackson |
| SVP Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| Productor de la productora | Tim Allan |
| Director de producción | Scott Terry |
| EVP | Azher Ahmed |
| Vice President (VP) | Jim Higgins |
| Director Digital | Nico Nieto |
| Community Manager | Leandro Martinez |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Director | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Ejecutivo de cuentas | Katie Goold |
| Productora | MJZ |
| Realizador | Steve Ayson |
| President | David Zander |
| Productor ejecutivo | Emma Wilcockson |
| Productor de la productora | Laurie Boccaccio |
| Director de fotografía | Jody Lee Lipes |
| Jefe de decorados | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Montador | Rich Orrick |
| Montador | Cass Vanini |
| Montador | Adam Witten |
| Montador | Keith Hamm |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| Productor ejecutivo | Erica Thompson |
| Postproducción | The Mill |
| Senior Producer | Nirad Russell |
| Efectos especiales | Jade Kim |
| Montaje | Work Editorial Inc |
2. Skittles / Exclusive the Rainbow Announcement
| Título | Exclusive the Rainbow Announcement |
| Agencia | DDB Chicago |
| Campaña | Exclusive the Rainbow Announcement |
| Anunciante | Wrigley Company |
| Marca | Skittles |
| Posted | May 2018 |
| Sector Empresarial | Comida |
| Lema (Lengua original) | Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy |
| Medio | Web Film |
| Duración | |
| Productora | The Mill New York |
| Responsable de la creación | Ari Weiss |
| Responsable de la creación | John Maxham |
| Director creativo | Nathaniel Lawlor |
| Director creativo | Ruth Bellotti |
| Realizador | Steve Ayson |
| Productora | Morton Jankel Zander (MJZ) |
| Montaje | WORK Editorial NY |
| Productor | Tim Allan |
| Productor | Laurie Boccaccio |
| Chief Production Officer | Diane Jackson |
| Productor ejecutivo | Matt Blitz |
| Senior Producer | Jason Georgen |
| Director de producción | Scott Terry |
| Director of Digital Operations | Azher Ahmed |
| Director of Digital | Jim Higgins |
| Director of Digital | Nico Nieto |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Lead | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Ejecutivo de cuentas | Katie Goold |
| President | David Zander |
| Productor ejecutivo | Emma Wilcockson |
| Director de fotografía | Jody Lee Lipes |
| Jefe de decorados | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| Productor ejecutivo | Erica Thompson |
| Senior Producer | Nirad 'Bugs' Russell |
| On Set VFX Supervisor | Jade Kim |
| Director ejecutivo de creación | Colin Selikow |
| Montador | Rich Orrick |
| Montador | Cass Vanini |
| Montador | Adam Witten |
| Montador | Keith Hamm |
| Media Agency | Starcom USA |
| Media Agency | Mediacom |
| PR Agency | ICF Next |
| PR Agency | Fanscape NY |
| Social Media Manager | Leandro Martinez |
3. 46664/Coca-Cola / Share a Coke 1,000 Name Celebration
| Título | Share a Coke 1,000 Name Celebration |
| Agencia | Fitzco |
| Campaña | Share a Coke 1,000 Name Celebration |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Fecha de primera difusión/publicación | 2017 |
| Sector Empresarial | Bebidas gaseosas |
| Sinopsis | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Medio | Interactivo |
| Duración | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| Director creativo | Bowen Mendelson |
| Director creativo | Mike Groenewald |
| Director artístico | Robert Hajek |
| Responsable de la creación | Noel Cottrell |
| Director ejecutivo de creación | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Director artístico | Sherman Winfiled |
| Responsable de conceptos / redactor | James Beikmohamadi |
| Productor de la productora | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Director de cuentas | Courtney Saul |
| Director de cuentas | Joy Rowland Brown |
| Responsable de cuentas de agencia | Sophie Wolf |
| Chief Strategy Officer | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Director creativo adjunto | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Director de proyectos | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Contribuciones agencia | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Jefe de cuentas | Anjelica Caraballo |
4. Steinlager / Fight for Territory
| Título | Fight for Territory |
| Agencia | DDB Group Aotearoa |
| Campaña | Fight for Territory |
| Anunciante | Lion Pty Ltd |
| Marca | Steinlager |
| Fecha de primera difusión/publicación | 2017 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Medio | Interactivo |
| Duración |
5. Marmite / The Gene Project
| Título | The Gene Project |
| Agencia | adam&eveDDB |
| Campaña | Marmite Gene Project |
| Anunciante | Unilever |
| Marca | Marmite |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Comida |
| Medio | Web Film |
| Duración |
6. Carling black label - anti women abuse initiative / Soccer song for change
| Título | Soccer song for change |
| Agencia | Ogilvy South Africa |
| Campaña | Soccer song for change |
| Anunciante | AB Inbev |
| Marca | Carling black label - anti women abuse initiative |
| Posted | Junio 2018 |
| Sector Empresarial | Bebidas |
| Medio | Radio |
| Duración |
7. Budweiser / Tagwords (Film Case)
| Título | Tagwords (Film Case) |
| Agencia | Africa |
| Campaña | Tagwords |
| Anunciante | AB Inbev |
| Marca | Budweiser |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Lema | the beer behind the music |
| Medio | Exterior |
| Duración | |
| Productora | Landia |
| Responsable de la creación | Sergio Gordilho |
| Director creativo | Matias Menendez |
| Director creativo | Sergio Gordilho |
| Miembro del equipo creativo | Felipe Ribeiro |
| Miembro del equipo creativo | Rafael Quintal |
| Miembro del equipo creativo | Rodrigo Sganzerla |
| Special Projects Manager | Monique Lima |
| Special Projects Manager | Juliana Leite |
| Special Projects Manager | Juliana Mendonça |
| Special Projects Manager | Julia Newman |
| Special Projects Manager | Isabela Levy |
| Account Service | Carolina Boccia |
| Account Service | Bruna Alonso |
| Account Service | Rafael Nogueira |
| Account Service | Mariana Marcao |
| Director de proyectos | Carolina Mader |
| Media Team | Luiz Fernando Vieira |
| Media Team | Rodrigo Famelli |
| Media Team | Tony Arbex |
| Media Team | Bruna Morano |
| Media Team | Leonardo Araujo |
| Planning Team | Rodrigo Maroni |
| Planning Team | Aldo Pini |
| Planning Team | Larissa Perroni |
| Planning Team | Isabella Ayub |
| Planning Team | Glaucia Guerra |
| Planning Team | Milena Vieira |
| Impresión | Milena Vieira |
| Impresión | Fernanda Badan |
| Impresión | Dirceu Aquino |
| Comprador de arte | Carmen Castillo |
| Realizador | Aline Lata |
| Productor ejecutivo | Sebastian Hall |
| Productor ejecutivo | Carol Dantas |
| Post Production Coordinator | Elton Bronzeli |
| Productor | Andre Mortara |
| Director de fotografía | Erico Toscano |
| Montador | Diego Merulla |
| Montador | Cadu Silveira |
| Color Grade Company | Marla Color Grading |
| Empresa de creación sonora | Evil Twin Music |
| Music Producer | André Faria |
| Music Producer | Murilo Faria |
| Music Producer | Rafael Campanini |
| Digital Production Company | Webcore Interactive |
8. 46664/Coca-Cola / This Coke is a Fanta
| Título | This Coke is a Fanta |
| Agencia | David The Agency |
| Campaña | This Coke is a Fanta |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Fecha de primera difusión/publicación | 2018 / 6 |
| Sector Empresarial | Bebidas gaseosas |
| Medio | Televisión y Cine |
| Duración |
9. BECK’s Pils / Le BECK’s: The Legendary Beer Can
| Título | Le BECK’s: The Legendary Beer Can |
| Agencia | Serviceplan Campaign |
| Campaña | Le BECK’s: The Legendary Beer Can |
| Anunciante | AB Inbev |
| Marca | BECK’s Pils |
| Fecha de primera difusión/publicación | 2018 / 6 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Medio | Packaging, marcas y diseño |
| Duración |
10. Kraft Heinz / Geoff
| Título | Geoff |
| Agencia | VMLY&R New Zealand |
| Campaña | Geoff The Film |
| Anunciante | KraftHeinz |
| Marca | Kraft Heinz |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Comida |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Josh Moore |
| Director ejecutivo de creación | Tom Paine |
| Productora | Assembly Ltd. |
| Copywriter / Art Director | Ellen Fromm |
| Productor ejecutivo | Amanda Chambers |
| Productor ejecutivo | Jonathan Mihaljevich |
| Empresa de creación sonora | Shane Tapari |
| Compositor de música | Mahuia Bridgeman Cooper |
| Chief Executive Officer (CEO) | Josh Moore |
| Music and Sound Company | Franklin Road |
| Colorista | Pete Ritchie |
| Managing Director | Jono Key |
| Director de cuentas | Katie Loverich |
| Responsable de cuentas de agencia | Heike Middleton |
| Responsable de cuentas de agencia | Head of Digital Design |
| Agency TV Producer | Sacha Moore |
| Agency TV Producer | Liz Rosby |
| Diseñador | Josh Fourt-Wells |
| 3D Artist | Geoff Kirk Smith |
| 3D Artist | Katie Naeher |
| 3D Artist | Craig Speakman |
| 3D Artist | Craig Baxter |
| 3D Artist | Alex McLeod |
| 3D Artist | Damon Duncan |
| 3D Artist | Rhys Dippie |
| 3D Artist | Josh Fourt-Wells |
| 3D Artist | Marcos Godoy |
| 3D Artist | Anastasia Fileva |
| 3D Artist | Andril Kryvulla |
| 3D Artist | Gustavo Soares |
| 3D Artist | Alex Scollay |
| 3D Artist | Patrick Blades |
| Environmental Design | Scotty Wilson |
| Compositing | Rhys Dippie |
| Realizador | Damon Duncan |
| Responsable de conceptos / redactor | Ellen Fromm |
| Director artístico | Ellen Fromm |
| Sound Designer | Shane Tapari |
| Producción de sonido | Franklin Road |
| Director de cuentas | Katie Loverich |
| Responsable de cuentas de agencia | Heike Middleton |
| Head of Design | James Wendelborn |
11. Bacardi X Major Lazer / Music Liberates Music
| Título | Music Liberates Music |
| Agencia | BBDO New York |
| Campaña | Music Liberates Music |
| Anunciante | Bacardi |
| Marca | Bacardi X Major Lazer |
| Fecha de primera difusión/publicación | 2017 |
| Sector Empresarial | Bebidas |
| Medio | Case Study |
| Duración | |
| Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Danilo Boer |
| Director ejecutivo de creación | Marcos Kotlhar |
| Director artístico | Marcus Johnston |
13. Ben & Jerry's / The Unbreakable Rainbow
| Título | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agencia | 180heartbeats + JvM |
| Campaña | Unbreakable Rainbow |
| Anunciante | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marca | Ben & Jerry's |
| Posted | Noviembre 2018 |
| Sector Empresarial | Comida |
| Sinopsis | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Sinopsis (Lengua original) | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Medio | Case Study |
| Director ejecutivo de creación | Mikołaj Sadowski |
| Director creativo | Martin Winther |
| Director artístico | Pablo Dominguez Agregan |
| Responsable de conceptos / redactor | Mateusz Gaca |
| Diseñador | Marek Kaleta |
| Director de cuentas | Łukasz Deoniziak |
| Responsable de cuentas de agencia | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Managing Director | Marcin Gaworski |
| Managing Director | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotógrafo | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
14. Snickers / Airport Bathrooms
| Título | Airport Bathrooms |
| Agencia | BBDO New York |
| Campaña | Microwave Buttons |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Junio 2018 |
| Sector Empresarial | Comida |
| Sinopsis | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Medio | Radio |
| Duración | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Director creativo | Scott Mahoney |
| Director creativo | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Productor de la productora | Chris Cassar |
| Director de proyectos | Amy Orgel |
| Responsable de cuentas de agencia | Kirsten Flanik |
| Responsable de cuentas de agencia | Susannah Keller |
| Responsable de cuentas de agencia | Lisa Piliguian |
| Responsable de cuentas de agencia | Tani Corbacho |
| Responsable de cuentas de agencia | Blake Maraoui |
| Responsable de cuentas de agencia | Danee Fields |
| Partnerships Director | Tyler Harris |
| Productora | iHeart Media |
| Sound Engineer | Ricky Roo |
15. Snickers / Credit card chip reader
| Título | Credit card chip reader |
| Agencia | BBDO New York |
| Campaña | Microwave Buttons |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Junio 2018 |
| Sector Empresarial | Comida |
| Sinopsis | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Medio | Radio |
| Duración | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Director creativo | Scott Mahoney |
| Director creativo | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Productor de la productora | Chris Cassar |
| Director de proyectos | Amy Orgel |
| Responsable de cuentas de agencia | Kirsten Flanik |
| Responsable de cuentas de agencia | Susannah Keller |
| Responsable de cuentas de agencia | Lisa Piliguian |
| Responsable de cuentas de agencia | Tani Corbacho |
| Responsable de cuentas de agencia | Blake Maraoui |
| Responsable de cuentas de agencia | Danee Fields |
| Partnerships Director | Tyler Harris |
| Productora | iHeart Media |
| Sound Engineer | Ricky Roo |
