The Most Creative Campaigns & Agencies in Health & Beauty

 
The sound of taboos being smashed almost overwhelmed the buzz of innovation.

Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.

Most awarded campaigns in Health & Beauty in 2018

Título Marca Agencia, Ciudad
1.  Blood normal Essity / Libresse AMV BBDO, London
2.  Blink to speak Social service TBWA\India, Mumbai
3.  The World's First Baby Marathon Huggies Ogilvy South Africa, Bryanston
4.  Ryan & Suzie G6 Glucose Monitoring System McCann Birmingham, Solihull
5.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
6.  Tinydoll Kleenex J. Walter Thompson Bangkok
7.  Project Free Period Stayfree DDB Mudra, Mumbai
8.  Fistbump G6 Glucose Monitoring System McCann Birmingham, Solihull
9.  Mindhole G6 Glucose Monitoring System McCann Birmingham, Solihull
10.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
11.  The Party Bus Shiseido Shiseido Creative Division
12.  Living room STIOLTO RESPIMAT FCB Health, New York
13.  Shitty Paper – Made From Hate Shitty Paper Philipp und Keuntje GmbH, Hamburg
14.  Break Bread Smash Stigma Casey House Bensimon Byrne, Toronto
15.  HeroSmiths Bayer Energy BBDO, Chicago

1 — Essity / Libresse - Blood normal

MARCA: Essity / Libresse

AGENCIA: AMV BBDO

MEDIA: Interactivo

2 — Social service - Blink to speak

MARCA: Social service

AGENCIA: TBWA\India

MEDIA: Impresiones Colaterales y de Marketing Directo

3 — Huggies - The World's First Baby Marathon

MARCA: Huggies

AGENCIA: Ogilvy South Africa

MEDIA: Interactivo

4 — G6 Glucose Monitoring System - Ryan & Suzie

MARCA: G6 Glucose Monitoring System

AGENCIA: McCann Birmingham

MEDIA: Radio

5 — Verena International Co., Ltd. - Capture

MARCA: Verena International Co., Ltd.

AGENCIA: McCann Worldgroup Thailand

MEDIA: Otros

6 — Kleenex - Tinydoll

MARCA: Kleenex

AGENCIA: J. Walter Thompson Bangkok

MEDIA: Case Study

7 — Stayfree - Project Free Period

MARCA: Stayfree

AGENCIA: DDB Mudra

MEDIA: Case Study

8 — G6 Glucose Monitoring System - Fistbump

MARCA: G6 Glucose Monitoring System

AGENCIA: McCann Birmingham

MEDIA: Radio

8 — G6 Glucose Monitoring System - Mindhole

MARCA: G6 Glucose Monitoring System

AGENCIA: McCann Birmingham

MEDIA: Radio

10 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

MARCA: Cochlear Australia and New Zealand

AGENCIA: CHE Proximity

MEDIA: Web Film

11 — Shiseido - The Party Bus

MARCA: Shiseido

MEDIA: Web Film

12 — STIOLTO RESPIMAT - Living room

MARCA: STIOLTO RESPIMAT

AGENCIA: FCB Health

MEDIA: Exterior

13 — Shitty Paper - Shitty Paper – Made From Hate

MARCA: Shitty Paper

AGENCIA: Philipp und Keuntje GmbH

MEDIA: Televisión y Cine

14 — Casey House - Break Bread Smash Stigma

MARCA: Casey House

AGENCIA: Bensimon Byrne

MEDIA: Web Film

15 — Bayer - HeroSmiths

MARCA: Bayer

AGENCIA: Energy BBDO

MEDIA: Televisión