The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2018
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2018
CAMPAIGNS
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | McCann Birmingham, Solihull | |
3 | TBWA\India, Mumbai | |
4 | Ogilvy South Africa, Bryanston | |
5 | J. Walter Thompson Bangkok |
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1. Essity / Libresse / Blood normal
Título | Blood normal |
Agencia | AMV BBDO |
Campaña | Blood Normal |
Anunciante | SCA Group |
Marca | Essity / Libresse |
Fecha de primera difusión/publicación | 2017 / 10 |
Sector Empresarial | Salud, higiene y productos farmacéuticos |
Medio | Interactivo |
Duración | |
Audio Post Production | 750mph |
Director ejecutivo de creación | Alex Grieve |
Director ejecutivo de creación | Adrian Rossi |
Director creativo | Toby Allen |
Director creativo | Jim Hilson |
Responsable de conceptos / redactor | Nicholas Hulley |
Director artístico | Nadja Lossgott |
Planificador de cuentas | Bridget Angear |
Planificador de cuentas | Rebecca Fleming |
Planificador de cuentas | Margaux Revol |
Responsable de cuentas de agencia | Sarah Douglas |
Responsable de cuentas de agencia | Tamara Klemich |
Responsable de cuentas de agencia | Sara Abaza |
Responsable de cuentas de agencia | Sarah Hore-Lacy |
Productor de la agencia | Edwina Dennison |
Art Production | Kirstie Johnstone |
Director de proyectos | Leonie Chaudhry |
PR Agency | Ketchum |
PR Agency | Myriad |
PR Agency | Head of Digital Design |
PR Agency | Emerging Platforms |
Media Agency | Zenith Media |
Media Planner | Alanna Bishop |
Media Planner | Eloi Casali |
Media Planner | Ekaterina Syromolotova |
Media Planner | Linda Tan |
Productora | Somesuch |
Realizador | Daniel Wolfe |
Productor | Lou Hake |
Productor | Sally Llewellyn |
Productor | Tim Nash |
Director de fotografía | Monika Lenczewska |
Montador | Tom Lindsay |
Montador | Trim Editing |
Postproducción | The Mill |
Postproducción | Framestore |
Audio Post Production | Sam Ashwell |
Music Supervision | Felt Music |
Diseño/ concepción multimedia | Poke London |
2. Social service / Blink to speak
Título | Blink to speak |
Agencia | TBWA\India |
Campaña | BLINK TO SPEAK |
Anunciante | Asha Ek Hope Foundation |
Marca | Social service |
Posted | Junio 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Sinopsis | For people with motor-neurone disease and other brain and spine injuries, the simple act of communication can be a huge challenge. Based on an eye language designed for such patients, their families and caregivers, Blink To Speak is a convenient and accessible solution. The guides are distributed free to patients, this liberating them from the limits of paralysis. Blink To Speak is a guide to a special eye language designed for people with motor-neurone disease and other brain and spine injuries. It liberates patients from the limits of paralysis and enables them to communicate with families and caregivers. People with motor-neurone disease can feel trapped in their own bodies, unable to speak to loved ones and caregivers. Blink To Speak is an accessible guide based on an eye language developed for just such circumstances. Distributed free, it gives sufferers back the power to communicate. |
Medio | Impresiones Colaterales y de Marketing Directo |
Duración | |
Responsable de la creación | Parixit Bhattacharya |
Director creativo | Geet Rathi |
Director creativo | Sagar Jadhav |
Responsable de conceptos / redactor | Arshia Jain |
Responsable de conceptos / redactor | Parixit Bhattacharya |
Responsable de conceptos / redactor | Geet Rathi |
Director artístico | Geet Rathi |
Director artístico | Sagar Jadhav |
Diseñador gráfico | Sneha Iyer |
Diseñador gráfico | Priyanshi Khemka |
Diseñador gráfico | Ganesh Deherkar |
Diseñador gráfico | Apurva Desai |
Diseñador gráfico | Chinmay Patil |
Diseñador gráfico | Devdas Prajapati |
3. Huggies / The World's First Baby Marathon
Título | The World's First Baby Marathon |
Agencia | Ogilvy South Africa |
Campaña | The World's First Baby Marathon |
Anunciante | Kimberly-Clark Worldwide, Inc. |
Marca | Huggies |
Posted | May 2018 |
Sector Empresarial | Pañales |
Lema | The Worlds First Baby Marathon |
Medio | Interactivo |
Duración | |
Productora | The Star Film Company |
Director | Matthys Boshoff |
4. G6 Glucose Monitoring System / Ryan & Suzie
Título | Ryan & Suzie |
Agencia | McCann Birmingham |
Campaña | Ryan & Suzie |
Anunciante | Dexcom |
Marca | G6 Glucose Monitoring System |
Posted | Junio 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Radio |
Duración |
5. Verena International Co., Ltd. / Capture
Título | Capture |
Agencia | McCann Worldgroup Thailand |
Campaña | Verena International Co., Ltd. |
Anunciante | Verena International Co., Ltd. |
Marca | Verena International Co., Ltd. |
Posted | Abril 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Otros |
Duración | |
Producción | Phenomena |
Chief Executive Officer (CEO) | Yupin Muntzing |
Director ejecutivo de creación | Wichian Thongsuksiri |
Director creativo | Suramanas Juntima |
Group Business Director | Jirapa Birasiriwatana |
Director de cuentas | Rasrin Akkaranunkorranich |
Realizador | Thanonchai Sornsriwichai |
Productor de la productora | Panida Ngamsompong |
Managing Director | Suthawan Trachoo |
6. Kleenex / Tinydoll
Título | Tinydoll |
Agencia | J. Walter Thompson Bangkok |
Campaña | #GentleNotWeak |
Anunciante | Kimberly-Clark Worldwide, Inc. |
Marca | Kleenex |
Posted | Marzo 2018 |
Sector Empresarial | Papel higiénico, pañuelos de papel |
Sinopsis | International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion. |
Medio | Case Study |
Duración | |
Responsable de la creación | João Braga |
Creative Director | Thasorn Boonyanate |
Responsable de conceptos / redactor | Thasorn Boonyanate |
Responsable de conceptos / redactor | Supalerk Silarangsri |
Art Director | Kusuma Arunanondchai |
Director artístico | Intira Tripukdeekul |
Director artístico | Danai Apiwatmongkol |
Brand Team Leader | Supannapa Traitonwong |
Group Account Director | Michelle Abeleda |
Account Director | Jit-aree Chotivithayaporn |
Head of Planning | Prachawan Ketavan |
Responsable de la producción | Jiroj Mechoojit |
Producer | Duangjai Choomnoommanee |
Director | Nattawut Baz Poonpiriya |
Co-Director | Wattanapong Wongwan |
Cinematograher | Phaklao Jiraungkoonun |
Montador | Chonlasit Upanigkit |
Productor ejecutivo | Amorn Nilthep |
Producer | Kobrsak Noomnoi |
Post-Production House | After Shoot Bangkok |
Sound Production Company | Soundwave |
Sound Designer | Kritakorn Tanuchaikar |
7. Stayfree / Project Free Period
Título | Project Free Period |
Agencia | DDB Mudra |
Campaña | Project Free Period |
Anunciante | Johnson & Johnson |
Marca | Stayfree |
Posted | Agosto 2018 |
Sector Empresarial | Salud, higiene y productos farmacéuticos |
Sinopsis | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
Medio | Interactivo |
Duración | |
Más información | https://www.lovethework.com/entries/510186 |
National Creative Director | Rahul Mathew |
Group Managing Director | Aditya Kanthy |
Chief Creative Technologist | Brijesh Jacob |
Executive Creative Director | Shagun Seda Sengupta |
Executive Creative Director | Kapil Tammal |
Global Business Director | Kim Das |
Senior Art Director & Copywriter | Sharad Das Gupta |
Copywriter | Aashna Gopalkrishnan |
Art Director | Faraaz Ansari |
Group Head | Vinay Singh |
Group Head | Lalit Sakurkar |
Senior Strategy Director | Toru Jhaveri |
Senior Strategist | Sanchari Chakrabarty |
Strategist | Natasha Bohra |
Strategist | Anushka Gilani |
Executive Director | Rajiv Sabnis |
Associate Vice President - Brand Engagement | Nikita Tambay |
Associate Vice President - Brand Engagement | Vinisha P |
Manager Brand Solutions | Megha Jaiswal |
Manager Brand Solutions | Megha Sharma |
Manager Brand Solutions | Sayali Kolge |
Executive Brand Solutions | Qaid Vora |
Films | Chandana Bannikoppa |
Films | Ganesh Pawal |
Films Head | Vishal Sane |
DOP | Himmat Singh Shekhawat |
Manager - Corporate Communication & PR | Akanksha Mishra |
Executive - Corporate Communication & PR | Darshani Jawale |
Entrant Company | DDB MUDRA GROUP |
Idea Creation | DDB MUDRA GROUP |
Additional Company | MOTHERSHIP PRODUCTIONS |
Additional Company | PRERANA ANTI-TRAFFICKING |
8. G6 Glucose Monitoring System / Fistbump
Título | Fistbump |
Agencia | McCann Birmingham |
Campaña | Ryan & Suzie |
Anunciante | Dexcom |
Marca | G6 Glucose Monitoring System |
Posted | Junio 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Radio |
Duración |
9. G6 Glucose Monitoring System / Mindhole
Título | Mindhole |
Agencia | McCann Birmingham |
Campaña | Ryan & Suzie |
Anunciante | Dexcom |
Marca | G6 Glucose Monitoring System |
Posted | Junio 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Radio |
Duración |
10. Cochlear Australia and New Zealand / How the hearing test in disguise was made
Título | How the hearing test in disguise was made |
Agencia | CHEP Network |
Campaña | Hearing Test |
Anunciante | Cochlear Australia and New Zealand |
Marca | Cochlear Australia and New Zealand |
Fecha de primera difusión/publicación | 2017 / 2 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Web Film |
Duración | |
Director ejecutivo de creación | Ant White |
Director del grupo de creación | Brian Jefferson |
Director creativo | Ben Stainlay |
Productor ejecutivo | Tori Taylor |
Director de cuentas | Mariana Rice |
Responsable de cuentas de agencia | Alice Jamieson |
Planificador estratégico | Lily Tidy |
TV Production | Jen Livingston |
Digital Products Director | Jamie Metcalfe |
Productor digital | Blair Patterson |
Diseño digital | Rollo Hardy |
Realizador | Pete Baker |
Productora | Revolver |
Productor ejecutivo | Michael Ritchie |
Productor ejecutivo | Josh Mullens |
Productor de la productora | Jasmin Helliar |
Director de fotografía | Stefan Duscio |
Montador | Phillip Horn |
Sonido | Noise International |
Director de producción | Erin Maxwell |
Sound Designer | Kathleen Burrows |
Compositor de música | Bruce Heald |
11. Shiseido / The Party Bus
Título | The Party Bus |
Agencia | Shiseido Creative Division |
Campaña | The Party Bus |
Anunciante | Shiseido |
Marca | Shiseido |
Fecha de primera difusión/publicación | 2018 / 10 |
Sector Empresarial | Maquillaje |
Lema | Make Up your own story |
Sinopsis | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
Medio | Web Film |
Duración | |
Mercado | Japón |
Realizador | Show Yanagisawa |
Director creativo | Masoto Kosakawa |
Productora | Towerfilm |
Postproducción | Digital Eggs |
Postproducción | My Working |
Título | Living room |
Agencia | FCB Health |
Campaña | GARAGE |
Anunciante | Boehringer Ingelheim |
Marca | STIOLTO RESPIMAT |
Posted | Noviembre 2018 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Exterior |
Duración |
13. Shitty Paper / Shitty Paper – Made From Hate
Título | Shitty Paper – Made From Hate |
Agencia | Philipp und Keuntje GmbH |
Campaña | Shitty Paper – Made From Hate |
Anunciante | Goldeimer |
Marca | Shitty Paper |
Posted | Junio 2018 |
Sector Empresarial | Papel higiénico, pañuelos de papel |
Sinopsis | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
Medio | Otros |
Duración | |
Banda Sonora | "Bad Ass“ von Francesco D'Andrea |
Responsable de la creación | Diether Kerner |
Director ejecutivo de creación | Sönke Schmidt |
Director ejecutivo de creación | Philip Wienberg |
Director artístico | Cesrin Schneider |
Director artístico | Kerstin Krüger |
Director artístico | Verena Klimek |
Responsable de conceptos / redactor | Moritz Franke |
Responsable de conceptos / redactor | David Soler |
Director de proyectos | Katharina Moniatis |
Director de proyectos | Kerstin Dirks |
Product Design | Trudi Steinbuss |
Strategist | Philipp Ciba |
Strategist | Benjamin Grabbe |
Productora | INDIGOKIND |
Productora | PUK Film |
Productor | Patrick Solle |
Productor | Jannis Solle |
Productor | Johanna Blevins |
Cinematografia | Patrick Solle |
Cinematografia | Jannis Solle |
Cinematografia | Sascha Würker |
Montador | Patrick Solle |
Montador | Jannis Solle |
Montador | Jan-Gero Kleist |
Realizador | Cesrin Schneider |
Realizador | Moritz Franke |
14. Casey House / Break Bread Smash Stigma
Título | Break Bread Smash Stigma |
Agencia | Bensimon Byrne |
Campaña | June’s: An HIV+ Eatery |
Anunciante | Casey House |
Marca | Casey House |
Fecha de primera difusión/publicación | 2018 / 5 |
Sector Empresarial | Salud y productos farmacéuticos |
Medio | Web Film |
Duración | |
Productora | Untitled Films |
Director creativo | Gints Bruveris |
Director creativo | Meredith Klapowich |
Director creativo | David Mueller |
Director creativo | Laura Serra |
Productor ejecutivo | Michelle Pilling |
Director de proyectos | Ashley Belfast |
Production Coordinator | Daniel Rankin |
Cámara (persona) | Julian Peter |
Camera Assistant | Lulu Wei |
Second Unit Producer | Caroline Clarke |
Second Unit Producer | Katie Link |
Strategist | Aurora Stewart de Peña |
Realizador | Hubert Davis |
Director de fotografía | Jesse Louttit |
Director de fotografía | Chris Romeike |
Productor ejecutivo | Tom Evelyn |
Productor ejecutivo | Jason Friedman |
Camera Assistant | Alex Bros |
Camera Assistant | Alex Dametto |
Camera Assistant | Raj Nandy |
Sonido | Sanjay Mehta |
Sonido | Dave Dunlap |
Sonido | Mike Filippov |
Productor delegado | Michael Mandarano |
Montador | Michelle Czukar |
Montaje | Rooster Post |
Executive Producer, Offline | Melissa Kahn |
Assistant Editor | Mikaela Bodin |
Post Production Intern | Sarah Carlisle |
Online / Visual Effects | Fort York |
Flame Artist | James Marin |
Executive Producer, Online | Sam Mclaren |
Producer, Online | Armen Bunag |
Postproducción | Alter Ego Post |
Colorista | Eric Whipp |
Colorista | Jane Garrah |
Color Assist | Mariya Guzova |
Music / Sound Design | Berkeley |
Montador | Jack Emblem |
Montador | Tyler Young |
Música | Sizzer |
Music Producer | Shindo Kenma |
15. Bayer / HeroSmiths
Título | HeroSmiths |
Agencia | Energy BBDO |
Campaña | The HeroSmiths |
Anunciante | Bayer HealthCare LLC |
Marca | Bayer |
Fecha de primera difusión/publicación | 2017 / 2 |
Sector Empresarial | Medicamentos |
Medio | Televisión |
Duración | |
Responsable de la creación | Andrés Ordóñez |
Director ejecutivo de creación | Alistair Robertson |
Director creativo | Josh Gross |
Director creativo | Pedro Pérez |
Director creativo adjunto | Agustin Ballerio |
Director creativo adjunto | Alejandro Juli |
Director creativo adjunto | Fernando Passos |
Director artístico | Chris Cavalieri |
Diseñador | Hung Vinh |
Executive Director of Content & Delivery | Brian Cooper |
Productor ejecutivo | Jeff Drooger |
Integrated Producer | Elena Robinson |
Director of Music | Daniel Kuypers |
Associate Music Producer | Nick Maker |
DIRECTOR DE SERVICIO AL CLIENTE | David Goring-Morris |
DIRECTOR DE SERVICIO AL CLIENTE | Katie Clow |
Director de cuentas | Trish von Rein |
Ejecutivo de cuentas | Kristen Schumacker |
Group Planning Director | Catrina McAuliffe |
Planificador de cuentas | Brian Stout |
Planificador de cuentas | Jesse Unger |
Productora | Maverick NYC |
Realizador | David Garcia |
Productor ejecutivo | Brad Johns |
Montaje | Flare |
Productor ejecutivo | Mitch Monzon |
Montador | Sean Berringer |
Montador | Jill Dugan |
Montador | Casey Cobler |
Digital Agency | iCrossing |
Director de cuentas | Al DeDona |
Strategy Director | Catherine Mevs |
Responsable de cuentas de agencia | Amanda Neil |
Media Agency | MediaCom |
Communications Planning Director | Matthew Gunther |
Strategy Director | Charlie Singer |
Director, Paid Social | Aaron Welch |