The Most Creative Campaigns & Agencies in Retail

 
Supermarkets battled with fast food outlets for primacy, but a fake brand almost stole the show.

If you think retail is all about window displays and aisles, think again. Burger King and McDonald’s dominated this sector, with KFC also making an appearance. Leading the pack, though, was French supermarket Carrefour, which defied the law to sell fruit and vegetables grown from seeds “banned” by the EU thanks to the clout of the agro-chemical giants. It was almost as worrying as the “scary clowns” Burger King invited to its stores for free meals on Halloween, as a light-hearted jab at its competitor. But perhaps the most amusing act of vengeance was by Diesel, which stole a march on counterfeiters by selling fake merchandise, branded DEISEL, that turned out to be real.

Most awarded campaigns in Retail in 2018

Título Marca Agencia, Ciudad
1.  Black Supermarket Carrefour Marcel, PARIS
2.  Scary Clown Night Burger King LOLA MullenLowe, Madrid
3.  The most German supermarket VIELFALT KAMPAGNE Jung von Matt/Next Alster GmbH, Hamburg
4.  Rhythm of Love Wall 7-Eleven ADK Taiwan, Taipei
5.  Deisel: Go With the Fake Diesel Publicis New York
6.  Loving "It" Burger King Grabarz & Partner, Hamburg
7.  Dragster KFC Ogilvy Hong Kong
8.  The Flip McDonald's We Are Unlimited, Chicago
9.  Google Home of the Whopper Whopper DAVID The Agency, Miami
10.  Christmas 2117 Edeka Jung von Matt/Alster, Hamburg
11.  Heroes KFC Ogilvy Hong Kong
12.  Shuttle KFC Ogilvy Hong Kong
13.  Pee Ad IKEA Åkestam Holst, Stockholm
14.  The Flip - Women's Day 2018 McDonald's We Are Unlimited, Chicago
15.  The Meeting Mcdonald's 24 Hour Restaurants TBWA\Thailand, Bangkok

1 — Carrefour - Black Supermarket

MARCA: Carrefour

AGENCIA: Marcel

MEDIA: Web Film

2 — Burger King - Scary Clown Night

MARCA: Burger King

AGENCIA: LOLA MullenLowe

MEDIA: Case Study

3 — VIELFALT KAMPAGNE - The most German supermarket

MARCA: VIELFALT KAMPAGNE

AGENCIA: Jung von Matt/Next Alster GmbH

MEDIA: Exterior

4 — 7-Eleven - Rhythm of Love Wall

MARCA: 7-Eleven

MEDIA: Interactivo

5 — Diesel - Deisel: Go With the Fake

MARCA: Diesel

AGENCIA: Publicis New York

MEDIA: Web Film

6 — Burger King - Loving "It"

MARCA: Burger King

AGENCIA: Grabarz & Partner

MEDIA: Exterior

7 — KFC - Dragster

MARCA: KFC

AGENCIA: Ogilvy Hong Kong

MEDIA: Prensa y publicaciones

8 — McDonald's - The Flip

MARCA: McDonald's

AGENCIA: We Are Unlimited

MEDIA: Web Film

9 — Whopper - Google Home of the Whopper

MARCA: Whopper

AGENCIA: DAVID The Agency

MEDIA: Interactivo

9 — Edeka - Christmas 2117

MARCA: Edeka

AGENCIA: Jung von Matt/Alster

MEDIA: Televisión

11 — KFC - Heroes

MARCA: KFC

AGENCIA: Ogilvy Hong Kong

MEDIA: Prensa y publicaciones

11 — KFC - Shuttle

MARCA: KFC

AGENCIA: Ogilvy Hong Kong

MEDIA: Prensa y publicaciones

13 — IKEA - Pee Ad

MARCA: IKEA

AGENCIA: Åkestam Holst

MEDIA: Web Film

14 — McDonald's - The Flip - Women's Day 2018

MARCA: McDonald's

AGENCIA: We Are Unlimited

MEDIA: Prensa y publicaciones

15 — Mcdonald's 24 Hour Restaurants - The Meeting

MARCA: Mcdonald's 24 Hour Restaurants

AGENCIA: TBWA\Thailand

MEDIA: Prensa y publicaciones