BURGER KING IS BACK BUT FACES A CHALLENGE AT THE TOP FROM AN INNOVATIVE MICHELOB.
The “Moldy Whopper” will always remain a fresh idea, but it hails from a time before masks and lockdowns. At the number two slot is a campaign from the heart of the pandemic era, as Michelob and FCB found a way to bring fans to NBA games, even though arenas were closed to the public. Contemporary in a different way is Oreo’s “Doomsday Vault”, an activation inspired by a fan’s tweet (and possibly the end of the world). Michelob and FCB crop up again at number five with an extraordinary campaign encouraging farmers to return to organic produce – with a guarantee that the transition will be profitable.
The “Moldy Whopper” will always remain a fresh idea, but it hails from a time before masks and lockdowns. At the number two slot is a campaign from the heart of the pandemic era, as Michelob and FCB found a way to bring fans to NBA games, even though arenas were closed to the public. Contemporary in a different way is Oreo’s “Doomsday Vault”, an activation inspired by a fan’s tweet (and possibly the end of the world). Michelob and FCB crop up again at number five with an extraordinary campaign encouraging farmers to return to organic produce – with a guarantee that the transition will be profitable.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2021
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2021
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Burger King | |
2 | McDonald's | |
3 | Michelob | |
4 | Oreo | |
5 | Le Chocolat des Français |
AGENCIES
Name | ||
---|---|---|
1 | DAVID, Madrid | |
2 | FCB New York | |
3 | INGO, DAVID | |
4 | Publicis Italy, Milan | |
5 | TBWA\PARIS, Boulogne-Billancourt |
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1. Anheuser Busch, Michelob ULTRA / Case Contract for Change
Título | Case Contract for Change |
Agencia | FCB Chicago and FCB NY |
Campaña | Contract for Change |
Anunciante | AB Inbev |
Marca | Anheuser Busch, Michelob ULTRA |
Fecha de primera difusión/publicación | 2021 / 4 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Lema | Calling all farmers join contract for change today |
Sinopsis | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
Medio | Case Study |
Duración | |
Productor de la productora | Domenic Caruso |
Former Chief Creative Officer FCB Chicago | Liz Taylor |
Jefe de cuentas | Michael Fox |
Chief Creative Officer FCB Chicago | Andrés Ordóñez |
Productor de la productora | Rene Steinkellner |
EVP Group Management Director | Antoniette Wico |
Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
VP Director of Production | Joe Tipre |
Executive Creative Producer | John Bleeden |
Director creativo adjunto | Tim Schoenmaeckers |
Director creativo adjunto | Niels Sienaert |
Productor ejecutivo | Ximena Aguirre |
Montador | Cameron Yergler |
VP Director of Audio | Jason Ryan |
EVP Worldwide Creative Partner | Fred Levron |
SVP Director of Strategic Planning | Thomas Hehir |
VP Creative Director | Marianna Ruiz |
Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
Sr. Art Director | Marcus McCoy |
Postproducción | Alex Bartczak |
Producción | Myles Beeson |
Director de fotografía | Myles Beeson |
Director Project Management | Kristin Oberg |
Sr. Production Business Manager | Ellen Kuratnik |
Talent Manager | Trish Gregor |
Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
Senior Marketing Director Michelob ULTRA | Marcela Garcia |
Sr. Producer | Carolina Velez |
Director creativo | Peter Carnavale |
Management Director | Bianca Marcus |
Chief Strategy Officer | John Kenny |
VP Analytics Director | Paul Bierzychudek |
Senior Strategic Planner | Melissa Jackson |
Productor de la productora | Jim Walter |
Productor de la productora | Jonathan Wachala |
Production Business Manager | Steve Armstead |
Traffic Manager | Mary-Beth Patton |
Fotógrafo | Steven Piper |
Ingeniero de sonido | Batsirayi Zesaguli |
Studio Manager | Drew Beeson |
Director Michelob ULTRA | Samantha Durrant |
Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |
Postproducción | Lord + Thomas |
2. Burger King / Moldy Whopper
Título | Moldy Whopper |
Agencia | INGO, DAVID |
Campaña | Moldy Whopper |
Anunciante | Burger King |
Marca | Burger King |
Posted | Abril 2020 |
Sector Empresarial | Restaurantes y comida rápida |
Medio | Case Study |
Duración | |
Director ejecutivo de creación | Björn Ståhl |
Director artístico | Max Hultberg |
Responsable de conceptos / redactor | Magnus Ivansson |
Planificador de cuentas | Simon Stefansson |
Director de cuentas | Rickard Allstrin |
Responsable de cuentas de agencia | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global CCO | Pancho Cassis |
Partner | Pancho Cassis |
Group Creative Directors | Fernando Pellizzaro |
Group Creative Directors | Jean Zamprogno |
Director artístico | Camilo Jiménez |
Director artístico | Sergio Takahata |
Director de cuentas | Stefane Rosa |
Productor ejecutivo | Carlos Torres |
GLOBAL CCO | Bruno Bertelli |
Responsable de la creación | Eduardo Marques |
Responsable de la creación | Jorg Riommi |
Director ejecutivo de creación | Pablo Dachefsky |
Director artístico | Ivan Montebello |
Responsable de conceptos / redactor | PABLO MURUBE |
Fotógrafo | Pål Allan |
Food Stylist | Anna Lindblad |
Photo assistant | Erik Ögnelooh |
Director de fotografía | Viktor Kumlin |
Graffer | Kalle Dahlberg |
Productora | Colony |
Comprador de arte | Jenny Steggo |
Productor | Jenny Steggo |
Producer and director | Markus Ahlm |
Productor de la productora | Lena von der Burg |
Postproducción | Erik Lindahl |
Sonido | Quint Starkie |
Grading/Online | Jean-Clément Soret |
Música | MOKOH Music Berlin |
Music Supervisor | Maria Moritz |
Intro Composer | Stephan Moritz |
3. Burger King / Stevenage Challenge (Case Film)
Título | Stevenage Challenge (Case Film) |
Agencia | DAVID |
Campaña | Stevenage Challenge |
Anunciante | Burger King |
Marca | Burger King |
Fecha de primera difusión/publicación | 2019 / 10 |
Producto | Whopper |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
Medio | Gaming |
Duración | |
Productora | Landia |
Global COO | Sylvia Panico |
Director ejecutivo de creación | Saulo Rocha |
Director ejecutivo de creación | André Toledo |
GCD | Fernando Pellizzaro |
GCD | Jean Zamprogno |
Director creativo | Fred Bosch |
Responsable de conceptos / redactor | Luis Giraldo |
Responsable de conceptos / redactor | Alexander Allen |
Responsable de conceptos / redactor | Jared Schermer |
Director artístico | Felipe Antonioli |
Director artístico | Pedro Sattin |
Director artístico | Andres Tamayo |
Strategy Director | Jon Carlaw |
Planificador de cuentas | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Director de cuentas | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Productor de la productora | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
Director de publicidad | Eric Hirschhorn (Burger King) |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magana |
Sr. Brand Manager of Global Marketing | Mary Toups |
President | Chris Finazzo |
Head of Marketing | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Realizador | Render Panic by The Movement |
Productor ejecutivo | Nico Cabuche |
Agency | DAVID Madrid & Miami |
Global CCO & Partner | Pancho Cassis |
Global COO | Sylvia Panico |
ECD | Saulo Rocha, André Toledo |
GCD | Fernando Pellizzaro, Jean Zamprogno |
CD | Fred Bosch |
Copywriter | Luis Giraldo, Alexander Allen, Jared Schermer |
Art Director | Pedro Sattin, Andres Tamayo |
Head of Social | Alex Sanchez |
Strategy Director | Jon Carlaw |
Planner | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Group Account Director | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Producer | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
CLIENT | Burger King |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magaña |
Sr. Brand Manager of Global Marketing | Mary Toups |
President, Burger King North America | Chris Finazzo |
Head of Marketing, North America | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media & Social Channels | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Production Company | Landia |
Director | Render Panic by The Movement |
Executive Producer | Nico Cabuche |
Producer | Alberto Lopez Garrido |
DOP | Oriol Barcelona |
Post-Production Company | Metropolitana |
Editor | Pablo Marchetto |
Post Producer | Alvaro Monzon |
CGI | The Cathedral |
Animation Studio | Mr. Klauss |
Music | Twenty Below Music |
Composers | R Gigante, R Irving, A Gigante |
Audio Mix | Heard City |
Mixer | Evan Mangiamele, Eric Warzecha |
Producer | Andi Lewis |
Executive Producer | Sasha Awn |
Music Production Company | Jamute |
Music Producers | James Pedrozo Pinto, Daniel Telles and Thiago Lester |
Executive Producer | Alejandro Ramos Lepez |
Sound Engineers | Otavio Bertolo, Fernanda Galetti and Rafael Laurenti |
Production Coordinators | Juliana Zuppo and Cassia Garcia |
Digital Production Studio | Unicorns & Unicorns |
Technical Director | Sun Komen |
Head of Development | Ralph Kuijpers |
Art Director | Ceara Adamson |
PR | Alison Brod Marketing and Communications (ABMC) |
Media | Horizon Media & Scout |
Director, Digital, Horizon Media | Brian Zai |
Account Executive, Scout | Nico Amantia |
Social Media Agency | MullenLowe U.S. |
Chief Creative Officer | Mark Wenneker |
Executive Creative Director | Tim Vaccarino |
Executive Creative Director | Dave Weist |
SVP, Creative Director | Enrique Camacho |
Associate Creative Director | Cody Dummer |
Copywriter | Vanessa de Beaumont |
Senior Social Strategist | Jimmy George |
Social Content Writer | Arielle Mulgrew |
Community Manager | Katie Nisbet |
Community Manager | Hannah Beardsley |
Director of Print Production | Aidan Finnan |
Senior Business Affairs Manager | Amy Keddy |
Assistant Project Manager | Morgan Playle |
VP, Account Director | Kerry McKibbin |
Account Director | Alison Whisenant |
Account Executive | Leila Chee |
4. Michelob ULTRA, Microsoft, NBA / Michelob ULTRA Courtside
Título | Michelob ULTRA Courtside |
Agencia | FCB New York |
Campaña | Michelob ULTRA Courtside |
Anunciante | AB Inbev |
Marca | Michelob ULTRA, Microsoft, NBA |
Posted | Abril 2021 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Medio | Otros |
Duración | |
Co-Chief Creative Officer | Gabriel Schmitt |
Co-Chief Creative Officer | Michael Aimette |
Worldwide Creative Partner | Fred Levron |
Director ejecutivo de creación | Samira Ansari |
Executive Creative Director Art & Design | Jenq Cheng |
Director creativo | Jay Marsen |
Director creativo | Lex Beltrone |
Miembro del equipo creativo | Stu Mair |
Director creativo adjunto | Matt Everts |
Director creativo adjunto | MyTran Dang |
Director creativo adjunto | Thomas Mori |
Director creativo adjunto | Hernan Ibanez |
Senior Creative | Simon Dolsten |
Artista de producción | Rachel Power |
Director of Integrated Production | Adam Isidore |
Executive Integrated Producer | Chris Lenz |
Sr. Content Creator | Adam Nelson |
Integrated Producer | Pim Leeuwenkamp |
Sr. Broadcast Business Manager FCB Global | Ellen Kuratnik |
Senior Integrated Producer FCB Global | Kendra Plantt |
Talent Manager FCB Global | Trish Gregor |
Traffic Manager FCB Global | Mary-Beth Parton |
SVP Group Account Director | Megan Bundy |
Director de cuentas | Ashley Read |
Director de proyectos | Joanna Groom |
Ejecutivo de cuentas | Joe Labuz |
SVP Group Strategy Director | Ben Grossman |
Strategy Director | Sam Joseph |
Chief Marketing Officer (CMO) | Marcel Marcondes |
VICE PRESIDENT MARKETING | Ricardo Marques |
Vice President Connections | Azania Andrews |
Senior Marketing Director | Marcela Garcia |
Brand Director | Joe Geoghegan |
Senior Marketing Director | Talita Andrade |
Director of Digital Marketing | Miles Ritenour |
Director Sports Marketing | Kerry Scalora |
Director Marketing Communications | Jessica Thorpe |
Senior Media Manager | Andrew Gelbard |
Brand Manager | Aamir Raj |
Montaje | Ntropic |
Editorial CCO | Nathan Robinson |
Editorial Creative Director | Brian Williams |
Montador | Alan Chimenti |
Editorial Producer | Natalia Wrobel |
VFX Artist | Ethan Chang |
VFX Artist | Miguel Diaz-Rivera |
VFX Artist | Jerome Knight |
Editorial Executive Producer | James Taylor |
Editorial Art Director | James McCarthy |
5. OREO / The OREO Doomsday Vault
Título | The OREO Doomsday Vault |
Agencia | the community |
Campaña | The OREO Doomsday Vault |
Anunciante | Oreo |
Marca | OREO |
Posted | Abril 2021 |
Sector Empresarial | Comida |
Medio | Otros |
Duración | |
Responsable de la creación | Joaquin Molla |
Responsable de la creación | José Molla |
Responsable de la creación | Frank Cartagena |
Director ejecutivo de creación | Ramiro Raposo |
Director ejecutivo de creación | Ian Reichenthal |
Director creativo adjunto | Federico Díaz |
Director creativo adjunto | Aaron Willard |
Director creativo adjunto | Aaron Zimroth |
Director creativo adjunto | Juarez Rodrigues |
Director de cuentas | Tiffany Kimicata |
6. Anheuser Busch, Michelob ULTRA / Contract for Change
Título | Contract for Change |
Agencia | FCB Chicago and FCB NY |
Campaña | Contract for Change |
Anunciante | AB Inbev |
Marca | Anheuser Busch, Michelob ULTRA |
Posted | Abril 2021 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
Medio | Impresiones Colaterales y de Marketing Directo |
Duración | |
EVP Worldwide Creative Partner | Fred Levron |
Former Chief Creative Officer FCB Chicago | Liz Taylor |
Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
Chief Creative Officer FCB Chicago | Andrés Ordóñez |
VP Creative Director | Marianna Ruiz |
Director creativo adjunto | Tim Schoenmaeckers |
Director creativo adjunto | Niels Sienaert |
Sr. Art Director | Marcus McCoy |
Director creativo | Peter Carnavale |
EVP Group Management Director | Antoniette Wico |
Management Director | Bianca Marcus |
Jefe de cuentas | Michael Fox |
Director Project Management | Kristin Oberg |
Chief Strategy Officer | John Kenny |
SVP Director of Strategic Planning | Thomas Hehir |
VP Analytics Director | Paul Bierzychudek |
Senior Strategic Planner | Melissa Jackson |
VP Director of Production | Joe Tipre |
Executive Creative Producer | John Bleeden |
Productor ejecutivo | Ximena Aguirre |
Sr. Producer | Carolina Velez |
Productor de la productora | Jim Walter |
Productor de la productora | Jonathan Wachala |
Sr. Production Business Manager | Ellen Kuratnik |
Production Business Manager | Steve Armstead |
Talent Manager | Trish Gregor |
Traffic Manager | Mary-Beth Patton |
Postproducción | Lord + Thomas |
Producción | Myles Beeson |
Productor de la productora | Rene Steinkellner |
Productor de la productora | Domenic Caruso |
Postproducción | Alex Bartczak |
Fotógrafo | Steven Piper |
VP Director of Audio | Jason Ryan |
Ingeniero de sonido | Batsirayi Zesaguli |
Director de fotografía | Myles Beeson |
Studio Manager | Drew Beeson |
Montador | Cameron Yergler |
Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
Senior Marketing Director Michelob ULTRA | Marcela Garcia |
Director Michelob ULTRA | Samantha Durrant |
Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |
7. Heineken / Shutter Ads
Título | Shutter Ads |
Agencia | Publicis Italy |
Campaña | Shutter Ads |
Anunciante | Heineken |
Marca | Heineken |
Posted | Junio 2021 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Medio | Case Study |
Duración | |
Chief Marketing Officer (CMO) | Bram Westenbrink |
8. Burger King Global / BK Cows’ Menu
Título | BK Cows’ Menu |
Agencia | We Believers |
Campaña | BK Cows’ Menu |
Anunciante | Burger King |
Marca | Burger King Global |
Posted | Abril 2021 |
Sector Empresarial | Restaurantes y comida rápida |
Medio | Case Study |
Duración | |
Responsable de la creación | Gustavo Lauria |
Director del grupo de creación | Santiago Luna Lupo |
Supervisor de arte | Diego Grandi |
Responsable de conceptos / redactor | Gustavo Lauria |
Responsable de conceptos / redactor | Santiago Luna Lupo |
Director artístico | Diego Grandi |
Autor de letras | Gustavo Lauria |
Autor de letras | Steve Mudd |
Responsable de la producción | Marcia Jaes |
Brand Manager | Juan Cano |
Copy Editor | Nina Serven |
Creative Coordinator | Rocio Fernandez Sasso |
Productora | Partizan Pictures |
Realizador | Michel Gondry |
Director de fotografía | Shawn Kim |
Managing Director | Lisa Tauscher |
Productor ejecutivo | Lisa Tauscher |
Responsable de la producción | Kelly Martin |
Productor de la productora | Raffi Adlan |
Jefe de decorados | Maxwell Orgell |
Montaje | Final Cut LA |
Montador | Jeff Buchannan |
2nd Editor | Diego Panich |
Postproducción | The Mill LA |
Director creativo | Glyn Tebbutt |
VFX Supervisor | Glyn Tebbutt |
Senior VFX Producer | Erin Hicke |
Música | PICKLE MUSIC |
Compositor de música | Alexis Estiz |
Compositor de música | Steve Mudd |
Autor de letras | Steve Mudd |
Sound Designer | Jacob Bloomfield-Mirsrach |
Sound Designer | Biijan Sharifi |
Sound Designer | Dario Calequi |
Sound Design | PICKLE MUSIC |
Productor ejecutivo | Alexis Estiz |
Productor de la productora | Lia Mitchell |
Productor de la productora | Courtney Jenkins |
Intérprete / Actor | Mason Ramsey |
Global CMO | Fernando Machado |
BK Global Brand Marketing | Rachel Kellerman |
Director Marketing | Rogelio Magana |
9. Burger King / Your Way, Way Better
Título | Your Way, Way Better |
Título (Lengua original) | Flame, Your Way |
Agencia | Jones Knowles Ritchie (JKR) |
Campaña | Your Way |
Anunciante | Restaurant Brands International |
Marca | Burger King |
Posted | May 2021 |
Sector Empresarial | Restaurantes y comida rápida |
Medio | Packaging, marcas y diseño |
Duración | |
Golbal Chief Marketing Officer (CMO) | Fernando Machado |
VP, Global Head of Design | Rapha Abreu |
Global Brand Design | Mary Yetter |
Global Chief Creative Officer | Tosh Hall |
Chief Executive Officer (CEO) | Sara Hyman |
Director ejecutivo de creación | Lisa Smith |
Director creativo | Christian Widlic |
Design Director | Justin Fines |
Senior Designer | Daniel Stettner |
Senior Designer | JiYoon Cha |
Senior Designer | Taylor Childers |
Senior Designer | Regina Puno |
Diseñador | Jackie Rodriguez |
3D Visualization Director | Matt Brown |
Implementation Designer | Linda Strong |
10. Tiendacerca.co / Tienda Cerca
Título | Tienda Cerca |
Agencia | DraftLine Maz Int. |
Campaña | Tienda Cerca |
Anunciante | ABInbev / Grupo Modelo |
Marca | Tiendacerca.co |
Fecha de primera difusión/publicación | 2020 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Medio | Sitios de Internet |
Duración | |
Productora | Macerna Films |
Digital studio | Digital Products |
Head of Connections | Angélica Alvarado |
Marketing | Mariana Cárdenas |
Director ejecutivo de creación | Valentin Villamil |
Creative Content Lead | Daniel Rincon |
Creative Content Lead | Diego Cárdenas |
Content Specialist | Jaime Jiménez |
Content Specialist | Oliver Leon |
Content Specialist | Sergio Colmenares |
Content Specialist | Sergio Lizarazo |
Content Specialist | Jairo Montoya |
Content Specialist | Carlos Lezama |
Strategy Coms | Juanita Rodríguez |
Production Manager | Paula Domínguez |
Production Project Manager | Monica Sanin |
Postproduction Project Manager | Lorena Díaz |
11. Budweiser / The Future Official Sponsors of the NWSL
Título | The Future Official Sponsors of the NWSL |
Agencia | VaynerMedia |
Campaña | The Future Official Sponsors of the NWSL |
Anunciante | Anheuser-Busch |
Marca | Budweiser |
Posted | Junio 2021 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Medio | Integrated Media/360 Activation |
Duración | |
Productora | 3star Productions |
Chief Marketing Officer (CMO) | Marcelo Marcondes |
12. Good Humor / A New Jingle For A New Era
Título | A New Jingle For A New Era |
Agencia | Edelman Worldwide |
Campaña | A New Jingle For A New Era |
Anunciante | Unilever |
Marca | Good Humor |
Fecha de primera difusión/publicación | 2020 / 4 |
Sector Empresarial | Helados |
Medio | Branded Content |
Duración | |
Productora | Chimney |
Media Agency | Mindshare North America |
Talent Agency | Burns Entertainment |
Social Media Agency | U-Studio |
Managing Director | Smita Reddy |
SVP, Brand | Kimbery Francis |
VP, Brand | Mallory Zuckermann |
Jefe de cuentas | Victoria Kwan |
Ejecutivo de cuentas | Ali Lieberman |
Assistant Account Executive | Isabelle Friend |
Project Director | Christina Perillo |
SVP, Executive Producer | Ari Pomerantz |
Productor | Gina LoPinto |
VP, Production Business Director | Hazel Popplewell |
SVP, Head of Multicultural | Jackeline Stewart |
SVP, Brand Multicultural | Yocasta Shames |
VP, Brand Mulitcultural | Carolina Rincon Sato |
Responsable de la creación | Jimmie Stone |
Director ejecutivo de creación | Jesse Suchmann |
Director creativo | Conor Hogan |
Junior Art Director | Madelyn Fetzko |
Junior Art Director | Esther Lee |
Junior Copywriter | Grace Cha |
Senior Account Executive | Julianna Bilton |
Senior Account Executive | Marissa Redling |
Account Executive, Strategic Media | Logan White |
Ejecutivo de cuentas | Morgan Tripi |
SVP, Group Planning Director | Jeremy Busch |
Senior Brand Planner | Danielle Kellner |
Brand Planner | Chloe Albanese |
SVP, Brand Purpose | Jaclyn Murphy |
VP, Brand Purpose | Alison Mehlsak |
VP, Crisis & Reputation Risk | Lauren Gray |
VP, Crisis & Reputation Risk | Janine Brady |
Senior Account Executive | Christina Sebastiao |
Jefe de cuentas | Jaisa Dominguez |
Ejecutivo de cuentas | Natalie Sprowl |
Assistant Account Executive | Bridget Babcox |
Business Affairs | Rachel Groth |
Realizador | Sean Eno |
Título | Moldy Whopper (day 32) |
Brief | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
Agencia | Ingo |
Campaña | The Moldy Whopper |
Anunciante | Burger King |
Marca | Burger King |
Posted | Diciembre 2020 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Björn Ståhl |
Director artístico | Max Hultberg |
Responsable de conceptos / redactor | Magnus Ivansson |
Planificador de cuentas | Simon Stefansson |
Director de cuentas | Rickard Allstrin |
Responsable de cuentas de agencia | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Managing Partner | Pancho Cassis |
Director del grupo de creación | Fernando Pellizzaro |
Director del grupo de creación | Jean Zamprogno |
Director artístico | Camilo Jiménez |
Director artístico | Sergio Takahata |
Director de cuentas | Stefane Rosa |
Productor ejecutivo | Carlos Torres |
Responsable de la creación | Eduardo Marques |
Responsable de la creación | Jorg Riommi |
Director ejecutivo de creación | Pablo Dachefsky |
Director artístico | Ivan Montebello |
Responsable de conceptos / redactor | PABLO MURUBE |
Fotógrafo | Pål Allan |
Food Stylist | Anna Lindblad |
14. Burger King / Sneezing into Bumping Elbows
Título | Sneezing into Bumping Elbows |
Agencia | DAVID |
Campaña | Confusing Times |
Anunciante | Burger King |
Marca | Burger King |
Fecha de primera difusión/publicación | 2021 / 4 |
Sector Empresarial | Restaurantes y comida rápida |
Medio | Radio |
Duración | |
Global Chief Creative Officer | Pancho Cassis |
Música | PICKLE MUSIC |
Empresa de creación sonora | PICKLE MUSIC |
Chief Operating Officer (COO) | Sylvia Panico |
Director ejecutivo de creación | Saulo Rocha |
Director ejecutivo de creación | André Toledo |
Director creativo | Fred Bosch |
Director creativo | David Krueger |
Responsable de conceptos / redactor | David Krueger |
Responsable de conceptos / redactor | Guillermo Aliaga-Pueyrredón |
Director artístico | Pedro Sattin |
Creative Producer | Alexis Estiz |
Head of Account Management | Luiza Luiza Prata Calvalho |
Director de cuentas | Lucila Mengide |
Director de cuentas | Stefane Rosa |
Productora | MJZ |
Productora | Labhouse |
Realizador | Juan Cabral |
Productor ejecutivo | David Zander |
Productor ejecutivo | Emma Wilcockson |
Productor ejecutivo | Flora Fernández Marengo |
Productor | Natalia Mussolana |
Jefe de decorados | Sebastian Orgambide |
Responsable de vestuario / estilista | Sol Montalvo |
Montador | Emiliano Fardaus |
Music Producer | Lupita Alvarez |
Compositor de música | Dario Calequi |
Título | Sixties |
Agencia | Leo Burnett |
Campaña | We Deliver |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2020 |
Sector Empresarial | Restaurantes y comida rápida |
Lema | We Deliver |
Sinopsis | Lights On – An optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever. |
Medio | Exterior |
Responsable de la creación | Chaka Sobhani |
Director ejecutivo de creación | Mark Elwood |
Director creativo | Andrew Long |
Director creativo | James Millers |
Responsable de conceptos / redactor | Andrew Long |
Director artístico | James Millers |
Director artístico | Will Rees |
Diseñador | Sam Kallen |
Título | Playlist Timer |
Agencia | Publicis Italy |
Campaña | Playlist Timer |
Anunciante | Barilla |
Marca | Barilla |
Fecha de primera difusión/publicación | 2021 / 1 |
Sector Empresarial | Arroz, pasta, verduras deshidratadas y cereales |
Medio | Interactivo |
Global Chief Creative Officer | Bruno Bertelli |
Responsable de la creación | Cristiana Boccassini |
Director ejecutivo de creación | Riccardo Fregoso |
Director creativo adjunto | Stefano Zanoni |
Supervisora creativa | Roberto Ardigò |
Director de arte digital | Mattia Leporale |
Responsable de conceptos / redactor | Jacopo Trotta |
DIRECTOR DE SERVICIO AL CLIENTE | David Pagnoni |
DIRECTOR DE SERVICIO AL CLIENTE | Federica Papetti |
Responsable de cuentas de agencia | Dario Gambera |
Chief Strategy Officer | Bela Zienman |
Strategy Director | Monica Radulescu |