A Kiwi adventure for our times

Take a virtual tour of New Zealand’s finest spots in a unique gameplay experience.

With its amazing landscapes, New Zealand is a spectacular tourist destination. Except right now, due to the pandemic, it’s closed to overseas visitors. So the tourism bureau and the agency TBWA developed a virtual solution: Play NZ. It’s an immersive video game, but with realistic characters and, more importantly, real New Zealand landscapes. Pick your personage and depart with them on an epic adventure, discovering New Zealand without having to leave your home.