Augmented/Reduced Reality

PR Stunt at the airport

People disappear every day because of human rights violations,. But the general public has finally only a vague idea of what these people looks like. So Amnesty International has decided to make these disappearances more real to raise money to support its action. A big monitor installed in Munich Airport linked to a video camera showed people making the queue or waiting for their plane disappear. The tagline encourages people to make a donation and a QR Code shows some true stories.

TítuloPeople Disappearances
Título (Lengua original)Menschen verschwinden
Agencia
Campaña People Disappearances
Anunciante Amnesty International
Marca Amnesty International

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PostedOctubre 2011
Sector EmpresarialSólo para suscriptores
LemaSólo para suscriptores
Medio Televisión y Cine