Digital Advertising and entertainment

How to offer the passers-by the possibility to control the advertising

Lukas Lindemann Rosinski agency had to promote the new Mercedes-Benz Van model, the Viano. Friedrichstrasse underground station in Berlin is one of the most frequented one in Berlin. A system has been developed to recognize the remote car keys signal to start a new film on the interactive advertising displays: the side door of a digital Viano open to let different passengers descending from the car, each time to surprise the passers-by in giving the impression that the Viano is a very big vehicle. One of the film enabled the lucky passer-by to win a journey, in real life, in a VIP Viano in Berlin.
TítuloKey to Viano
Campaña Mercedes Key To Viano
Anunciante Daimler AG
Marca Mercedes-Benz Van

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PostedFebrero 2012
Sector EmpresarialSólo para suscriptores
Medio Interactive Outdoor Experience
Director creativo H...n Sólo para suscriptores
Director creativo Sólo para suscriptores
Director creativo Be....rd L...s Sólo para suscriptores
Director creativo A..o Li.....nn Sólo para suscriptores
Realizador T...r G...e Sólo para suscriptores