Fashion doesn’t have a fantastic track record when it comes to diversity, with women often accusing brands of failing to cater for a wide range of body types – not to mention the stereotypes portrayed in advertising. So e-fashion site Mercado Libre shot the same online ad with models of many different body types, allowing everyone to see the clothes in the right size for them. Viewers were then redirected to the e-commerce platform where clothes in the corresponding size were available. The message from the agency Gut and Mercado Libre was that freedom of expression through fashion should be available to everyone, no matter what their shape or size.