Sound Design for a PSA

Sun Sound raises skin cancer awareness prevention

Skin cancers are a major public health issue in Australia due to the hole in the ozona layer. An idea was required to improve Australians’ behavior towards sun protection. A “Sun Sound” single has been created to incite people to protect themselves when the sun exposure was the most dangerous: beaches, schools, parks, festivals… This sun sound has succeeded to remind people in a friendly way that a protection was the best prevention against skin cancer, and thus with a minimum investment.
TítuloSun Sound (Film)
Agencia
Campaña Sun Sound
Anunciante Cancer Council Australia
Marca The Cancer Council

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PostedDiciembre 2010
Producto Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
Medio Case Study