The bank that puts a lock on surprises

Sberbank, one of Russia’s oldest banks, has solved an unromantic consequence of retargeting.

Imagine you’ve been using the computer you share with your partner to search for a romantic gift for That Special Day. Of course, once you’ve e-shopped the perfect present for your loved one you carefully delete your search history. After all, you don’t want to spoil the surprise.
Except, of course, retargeting means that as soon as your partner accesses the computer, the screen fills with ads for jewelry, fragrances, watches or whatever gift you’ve been searching for. Oops.
But now Russia’s Sberbank has a solution: Surprise Keeper. As its padlock-with-ribbon logo suggests, the browser extension allows you to pick the subject of your choice and replace all the ads for obvious gifts with ones for…socks…or vacuum cleaners.
We’ll leave you to deal with what happens if your partner thinks you’re buying them a home appliance for their birthday.