Automobile critics agreed that the new Volvo S60 was a wonder to behold. But in Brazil there was little chance of actually seeing one, as there were only 36 dealerships for the entire country. So Volvo and Grey Brazil decided to create thousands of new dealerships, without using bricks and mortar. Thanks to QR codes, every poster and media placement became a portal to a virtual dealership, where you could use your phone to check out the S60, chat to a dealer, book a test drive – or even buy the car. With technology, the Swedish brand became hyper-present in Brazil. Expect other auto brands to follow the same route.