Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.
|Título||Green is the new black|
|Agencia||J. Walter Thompson San Juan|
|Campaña||Heineken Green Bags - MÃ©ndez & Co.|
|Anunciante||Méndez & Co.|
|Marca||Méndez & Co.|
|Producto||Sólo para suscriptores|
|Sector Empresarial||Sólo para suscriptores|