Trendy Advertising Recycling

CSR and billboards

Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.

TítuloGreen is the new black
Campaña Heineken Green Bags - Méndez & Co.
Anunciante Méndez & Co.
Marca Méndez & Co.

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PostedFebrero 2010
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