Unskippable videos to restore the truth

FCB Zurich has partnered with Refugees Welcome to fight the hate that was raising against refugees in Germany.

Last April, anyone in Germany searching for xenophobic videos on Youtube has been shown clips in which actual refugees rebut the subsequent prejudices in their very own way (facts, anecdotes and even humor) through pre-roll videos that can be skipped. Thanks to a complex combination of channel and keyword targeting individuals looking to watch hateful videos were unable to avoid watching the messages from refugees first and were invited to visit a website with more information. http://www.search-racism-find-truth.com/