Filosofía y ventajas competitivas

We understand that your key objective is to deliver great marketing and communications that drive brand growth for your business.

To enable that you need:

  • Focused and aligned teams
  • Agile and consumer-centric marketing
  • And effective and efficient processes

But all too often we see three key symptoms that get in the way of Clients achieving that:

An agency roster that’s no longer fit-for-purpose --- perhaps too many agencies with overlapping capabilities, or it’s focused on traditional communications rather than multi-channel, consumer-centric marketing

We see broken Client : Agency relationships resulting in a blame game and tension between the two groups.

And we also see capabilities and resourcing issues amongst both the Client team and the agency team. 

 Here’s how we can help you overcome these issues:

We transform your Agency Roster:

  • by designing an agency model built around your specific business and marketing objectives,
  • enabling consumer-centric marketing and operational efficiencies
  • delivering increased return on marketing investment.

We transform your Client Agency Relationship: by building a framework of best practice agency management - because great relationships deliver great work.

And we transform your team’s capabilities and resources: by creating aligned, confident teams, working collaboratively and efficiently. 

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

We are global, we have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Descripción de la red

The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their marketing and communications resources. 

We have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Asociaciones

Association of Advertisers in Ireland (AAI)
European Association of Communications Agencies (Belgium)
Incorporated Society of British Advertisers (United Kingdom)
Institute of Advertising Practitioners in Ireland (Ireland)
Institute of Practitioners in Advertising (United Kingdom)
International Advertising Association (United States)
Management Consultants Association
Market Research Society (United Kingdom)
Marketing Society (United Kingdom)
The Chartered Institute of Purchasing & Supply (CIPS)
The Market Research Society
The Walpole British Luxury
World Federation of Advertisers (Belgium)

Contactos

New Business

Recursos Humanos

Relaciones Publicas/Prensa

Stuart Pocock
Founder & Managing Partner UK
Teléfono: +44 (0) 20 3883 1633

Personal

Numero de empleados: 35
Lucinda Peniston-Baines
Founder & Managing Partner UK
Teléfono: +44 (0) 20 3883 1633
Stuart Pocock
Founder & Managing Partner UK
Teléfono: +44 (0) 20 3883 1633
Christine Downton
Associate Partner, UK
Teléfono: +44 (0) 20 3883 1633
Robert Foster
Senior Consultant, UK
Teléfono: +44 (0) 20 3883 1633
Bex Fisher
Consultant, UK
Teléfono: +44 (0) 20 3883 1633
David Sitton
Consultant, UK
Teléfono: (+44) 7872986538
Florence Garnier
Senior Consultant, UK & Partner, France
Teléfono: (+44) 33608223514
Nicolas Gondeau
Partner, France
Teléfono: (+33) (0)1 80 04 13 31
Nathalie Descout
Senior Consultant, France
Sarah Lechleider
Junior Project Manager, France
John Sealey
Regional Managing Partner, Germany
Ingrid Steffens
Managing Director, Germany
Felicitas Lentz
Managing Director, Germany
Roland Sutter
Partner, Switzerland
Teléfono: (+41) 44 383 70 75
John Little
Regional Managing Partner, South Africa
Teléfono: +27 (0)11 463 5089
Rahul Kalia
Partner, Dubai
Teléfono: (+44) +971 50 4500341
Sandy Burns
Managing Partner, Greater China & South East Asia
Danny Hill
Managing Partner, Greater China & South East Asia
Kay Lee
Regional Managing Partner, Korea
Teléfono: (+82) 10 8713 3701
Satoki Sano
Managing Partner, Japan

Clientes

Anunciante Marca Sector Empresarial Tipo de medio desde
http://www.observatoryinternational.com/uk/clients/