Información de Contacto

90 High Holborn
London WC1V 6LJ
Reino Unido
Teléfono: (+44) (0)20 3883 1633
E-mail:

Stuart Pocock

Stuart Pocock

Founder & Managing Partner UK

Teléfono: +44 (0) 20 3883 1633


Basic Info

Fundada en: 2006

Empleados: 35

Clientes: 1

Fundada en: 2006

Empleados: 35

Clientes: 1

Observatory International

90 High Holborn
London WC1V 6LJ
Reino Unido
Teléfono: (+44) (0)20 3883 1633
E-mail:
Stuart Pocock

Stuart Pocock

Founder & Managing Partner UK

Teléfono: +44 (0) 20 3883 1633

About Observatory International

The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their marketing and communications resources.

We do this by designing and helping you implement the right Agency partner roster, ways of working and capabilities to deliver your business and marketing strategy. And once there, we help you stay there, through motivational Agency compensation and performance measurement programmes.

We have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Our 13+ year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across geographies and sectors.

We've built our business through word of mouth and loyal clients. So you can feel confident in the solutions we recommend.

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

Today more than ever, marketers need to drive greater efficiencies and demonstrate both tangible improvements in marketing investment and a strategic contribution to business growth.

Idiomas

Inglés, Español, Francés, Alemán, Italiano, Portugués, Ruso

Filosofía y ventajas competitivas

We understand that your key objective is to deliver great marketing and communications that drive brand growth for your business.

To enable that you need:

  • Focused and aligned teams
  • Agile and consumer-centric marketing
  • And effective and efficient processes

But all too often we see three key symptoms that get in the way of Clients achieving that:

An agency roster that’s no longer fit-for-purpose --- perhaps too many agencies with overlapping capabilities, or it’s focused on traditional communications rather than multi-channel, consumer-centric marketing

We see broken Client : Agency relationships resulting in a blame game and tension between the two groups.

And we also see capabilities and resourcing issues amongst both the Client team and the agency team. 

 Here’s how we can help you overcome these issues:

We transform your Agency Roster:

  • by designing an agency model built around your specific business and marketing objectives,
  • enabling consumer-centric marketing and operational efficiencies
  • delivering increased return on marketing investment.

We transform your Client Agency Relationship: by building a framework of best practice agency management - because great relationships deliver great work.

And we transform your team’s capabilities and resources: by creating aligned, confident teams, working collaboratively and efficiently. 

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

We are global, we have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Descripción de la red

The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their marketing and communications resources. 

We have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Clientes

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Practice Areas

The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their marketing and communications resources. We do this by designing and helping you implement the right Agency partner roster, ways of working and capabilities to deliver your business and marketing strategy. And once there, we help you stay there, through motivational Agency compensation and performance measurement programmes.  Our 13+ year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across geographies and sectors.   We've built our business through word of mouth and loyal clients. So you can feel confident in the solutions we recommend. We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.   Today more than ever, marketers need to drive greater efficiencies and demonstrate both tangible improvements in marketing investment and a strategic contribution to business growth.

Representación local

We have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. 

Asociaciones

Association of Advertisers in Ireland (AAI)
European Association of Communications Agencies (EACA)
Incorporated Society of British Advertisers (ISBA)
Institute of Advertising Practitioners in Ireland (IAPI)
Institute of Practitioners in Advertising (IPA)
International Advertising Association (IAA)
Management Consultants Association
Market Research Society (MRS)
Marketing Society (MS)
The Chartered Institute of Purchasing & Supply (CIPS)
The Market Research Society
The Walpole British Luxury
World Federation of Advertisers (WFA)