An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. leer más
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. leer más
Discover why advertisers are shifting from a “fits all” to a tailored approach to meet the unique and evolving needs of their organizations. leer más
Indexing agency value to drive more effective use of talent, improving performance and ROI. leer más
Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly. leer más
Adopting smarter ways to conduct agency reviews and new business pitches. leer más
Improving work quality, efficiency, and transparency, without falling into common scope of work traps that undermine marketing efforts. leer más
Adopting healthy client/agency practices and relations to stay budget fit. leer más
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. leer más