About Roth Ryan Hayes
Roth Ryan Hayes, founded in 1988 as Roth Associates, is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser to some of the world’s leading companies as they seek to optimize their agency resources and efficiently navigate the evolving media and marketing landscape. Today, Roth Ryan Hayes is a leader in the field of agency search, selection, and compensation, providing counsel on the intersection of digital innovation and business strategy to companies such as Boeing, Honda, and New York Life. Contributing to the firm’s impact on the industry is its development of powerful proprietary systems which it employs in its tailor-made search processes for international clients in industries ranging from textiles, to agriculture, to manufacturing, to retail.
Agency search :
ROTH RYAN HAYES'S DISCIPLINED PROCESS DELIVERS THE ART AND SCIENCE OF SEARCH.
Selecting a communications partner is one of the most important decisions a marketer makes. It shouldn’t be left to chance. Roth Ryan Hayes's fact-based, disciplined process provides marketers with both a quantitative and qualitative framework to review current and prospective agency partners.
Our approach provides our clients with the ability to identify and match their needs with agency capabilities, culture, and location; it maintains objectivity, saves valuable management time, and provides a framework for an appropriate compensation structure. For an overview of our process, please click here.
We are cognizant that today’s marketplace reality sometimes requires an accelerated approach. Our fact-based knowledge and extensive experience allows us to respond to this need without sacrificing quality of process or results.
Our capabilities are global. We offer seamless service regardless of location, leveraging our collective knowledge and experience to deliver the results our clients seek.
WE BELIEVE IN STRUCTURING AGENCY RELATIONSHIPS THAT LAST, AND INVESTING IN THE MAINTENANCE AND HEALTH OF EXISTING RELATIONSHIPS.
Our agency relationship management process is facilitated by on-going tracking for satisfaction and accountability with the opportunity for corrective action plans. With extensive data and experience, we leverage best practices to maximize a marketer’s financial and time investment by increasing agency yield, improving efficiency, and opening a dialogue for continuous improvement.
There are many options for designing and implementing relationship tracking programs. In addition to traditional approaches, we offer an Internet-based, desktop accountability tool that turns tracking your agency relationships from onerous to effortless.
FAIR, APPROPRIATE, AND MUTUALLY ACCEPTABLE COMPENSATION IS CRITICAL TO A PRODUCTIVE RELATIONSHIP.
Roth Ryan Hayes works with clients to design compensation agreements that provide both fair value to our clients and fair profit to our clients’ agencies. We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well as identify what constitutes reasonable staffing within a well-defined scope of work. The key components of our compensation practice reside in our database and our two-step process of benchmarking costs and optimizing staffing. We maintain a robust database that allows us to provide clients with current and accurate staffing cost data. This information allows us to identify opportunities to improve your agency’s yield by benchmarking current costs and optimizing staffing proposals to maximize agency productivity. The output is a staffing structure, contractual terms and conditions, and/or a compensation agreement designed to achieve an advertiser’s specific goals.
We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well, identifying what constitutes reasonable staffing within a well-defined scope of work.
Our Data-Driven Approach
Our data, coupled with our extensive industry knowledge, has consistently resulted in negotiations that provide fair and appropriate staffing and compensation scenarios. We benchmark rates (by geography, by function, and by agency discipline) to help clients negotiate and specify the conditions necessary for a productive and lasting relationship. Our knowledge and information extends to key global markets.
Agency contracts require a thorough understanding to provide complete protection. Roth Ryan Hayes will review contracts, provide counsel, and if necessary, refer clients to outside firms for specific legal expertise.
A NEW APPROACH TO DIGITAL STRATEGY
For the last 25 years, Roth Ryan Hayes has established itself as a go-to partner for companies seeking the right agencies for their particular set of challenges and pressures. We have helped a broad range of businesses ranging from Automotive, CPG, Retail, Financial and Services. If we have learned one thing along the way, it is that our clients get the greatest returns from their agency partnerships when they provide the time for us to identify the problems that need resolution before embarking on the agency search process. In business, as in life, you cannot solve problems before you identify them.
With our clients' digital needs and opportunities expanding exponentially, Roth Ryan Hayes is proud to announce the addition of Chris Hayes, a digital expert, to our team. Hayes represents over two decades of expertise in digital and innovation, having most recently served as CMO at HUGE and Code and Theory, two leading digital agencies. Hayes brings to Roth a leading-edge perspective on digital strategy, digital agency selection, digital initiative management, and cross-platform activation. His experience will help us provide 360 degree counsel focused on digital strategy, activation, and innovation.
Digital Transformation and Activation
The digital resources and approaches at today’s companies’ disposal are proliferating at an unprecedented rate, meaning specialized expertise is essential to choosing the right digital approach for the right business and the best activation resources.
Together, we help growing companies answer some of the most perplexing digital questions: “Should digital be at the center of a company’s go-to-market strategy? Should we utilize a range of digital marketing programs to provide quicker and larger returns? Should we invest in a range of integrated programs to exploit digital speed for customer tools?” Roth Ryan Hayes will counsel on methods to address a company’s specific challenges with impactful digital strategies.
OUR DATA-DRIVEN AND DISCIPLINED APPROACH ENHANCES THE PROCUREMENT PROCESS IN THE ACQUISITION OF COMMUNICATIONS AGENCY SERVICES.
Our proprietary data and disciplined process is designed to provide our clients with the information required to make the most educated choice possible when changing or acquiring new or additional communications agency services. Our commitment to measurement and accountability for and of communications agency services is unmatched in our industry.
Further, our recognition of the key role procurement professionals play in the marketing process is evidenced by our being engaged by advertisers as an educational resource for procurement professionals.
ROTH RYAN HAYES IS AVAILABLE TO WORK WITH PRINCIPALS TO PLAN FOR THE NEXT STAGE OF THEIR COMPANIES’ DEVELOPMENT.
We are available to help identify and evaluate new strategic partners, or prepare a company for sale. We will share our unique knowledge and access to the communications industry to help establish a realistic valuation of your company, and to set criteria for choosing a merger partner.
We know the day to day life of a communications company, and know that when two companies join together, the most important assets being merged are not financial, but human.
Our unique knowledge of the realities of the business helps bring partners together who are in sync with each other, greatly increasing the likelihood of personal satisfaction and financial success.