adidas - "Introducing the Battle Pack"

$TBWA\Chiat\Day Los Angeles$

TBWA\Chiat\Day Los Angeles Los Angeles, Estados Unidos

7775

Marca: adidas
País: Estados Unidos

Anunciante: adidas

Título	Introducing the Battle Pack
Agencia	TBWA\Chiat\Day Los Angeles
Campaña	all in
Anunciante	adidas
Marca	adidas
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Posted	Junio 2014
Producto	Sólo para suscriptores
Sector Empresarial	Sólo para suscriptores
Lema	Sólo para suscriptores
Medio	Televisión
Duración	74 seconds
Responsable de la creación	J..n N...an Sólo para suscriptores
Global Group Creative Director	B...t An....on Sólo para suscriptores
Director creativo	L...a K...ht Sólo para suscriptores
Director artístico	H....ry ..e Sólo para suscriptores
Responsable de conceptos / redactor	L...a K...ht Sólo para suscriptores
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Productor ejecutivo	M..a D...s Sólo para suscriptores
Global Account Director	Ca....ne B...t Sólo para suscriptores
Jefe de cuentas	Ca.....ne Fi....ck Sólo para suscriptores

Acerca de TBWA\Chiat\Day Los Angeles

We are a cultural engine for 21st-century businesses. We create Disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. We are a full-service marketing and communications agency offering brand strategy, communications planning, search and analytics, digital, social, branding and design, as well as a world-class in-house production studio called Grizzlee. Our partners include Apple, Gatorade, McDonald’s, Intuit Quickbooks, IMAX, Principal, Supercuts, UNIQLO, and more. We are continually growing and evolving in response to fast-moving contemporary culture, the needs of our clients, and a rapidly evolving competitive set.
BORN IN THE WESTAt a time when Madison Avenue was the only place for ad agencies to do business, we opened our doors on the West Coast, and have never looked back. Being on the West Coast has always represented a pioneering and optimistic outlook, and now allows us to connect with the tech culture that stretches from LA to SF to Seattle and is influencing the way the world works.
LOCATE AND INVOLVEThis is how we describe our role in working with brands. It’s important for us to understand the purpose each of our brands has in the world, the emotional spaces they occupy in people’s hearts and minds, and how they play a role in their lives. Once we understand where they live, then we think about how we can continue to involve them in contemporary culture.

Latest News

The movement inspires solidarity and encourages donations for the LA Arts Community Fire Relief Fund

In the wake of the devastating wildfires that have tested the spirit of Los Angeles, TBWA\Chiat\Day LA, creative advertising agency born in the City of Angels, is launching the “We Heart LA” fundraising campaign—a movement comprised of a unifying brand toolkit and merchandise—designed both to celebrate the spirit of Los Angeles and provide tangible support to those who have been affected by the wildfires.

The “We Heart LA” Brand Toolkit is a downloadable set of creative assets that brands can use to amplify their support for the city both visually and monetarily. The kit includes customizable materials for social media, out-of-home advertising, and other platforms. Additionally, T-shirts, totes and hats donning the “We Heart LA” logo, are available for consumers. The creative design elements of the campaign blend iconic imagery inspired by the “LA” hand gesture with the warmth and optimism of a yellow heart—a symbol of hope and renewal.

“The heart of Los Angeles is its incredible people—the diverse communities that come together in times of crisis to lift each other up,” said Kirsten Rutherford, Executive Creative Director at TBWA\Chiat\Day LA. Decades ago, ahead of the 1984 Olympics, our agency brought the city’s vibrancy to life via Randy Newman’s iconic ‘I Love LA’ as the soundtrack to a major sports commercial. Today, that enduring love for LA drives this new movement, inviting everyone to rally together for our community in its time of need.”

All proceeds from the brand toolkit and merchandise will go to the LA Arts Community Wildfire Relief Fund, the Getty-led emergency relief fund for the thousands of artists and arts workers in all disciplines who have lost residences, studios, or livelihoods or have otherwise been impacted by the devastating Los Angeles fires.

“‘We Heart LA’ is more than a campaign—it’s a movement,” said Courtney Nelson, President of TBWA\Chiat\Day LA. “It’s about cherishing the true spirit of this great city: resilient, compassionate, and united in the face of adversity. Our goal is to make a lasting positive impact on the vibrant creative community that makes up our city and industry. We’re so lucky to call Los Angeles home to our agency and are committed to helping it flourish again.”

Individuals and brands can join the movement now by visiting weheartlosangeles.com. View the full campaign here.

About TBWA\Chiat\Day LA

TBWA\Chiat\Day LA is the original Disruption® company. Shunning the conventions of Madison Avenue, Chiat\Day kick-started the West Coast ad boom in 1968 and has been disrupting for more than fifty years. As stewards of the brand, TBWA\Chiat\Day LA has spawned some of the world’s most iconic brands by finding the white space through its Disruption methodology and driving dramatic business results through brave creativity. Specializing in brand strategy and creative strategy, design, social, data and analytics, multicultural, purpose, user experience and production, TBWA\Chiat\Day’s client roster includes Gatorade, Levi’s, Discover, Jack in the Box, Sephora and more. TBWA has been named one of Fast Company's Most Innovative Companies for the past five years, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year and Ad Age’s A-List 2022 Network of the Year.