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Timberland "Made To Flex" Killington Collection

Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The Killington collection allows you to experience extreme comfort and movement in any path you take.

The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree. 

The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.

“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "SPEEDYLEGZ ")

Dubbed the “sneakerboot”, Timberland’s Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.

#MadeToFlex 

Pereira & O’Dell / New York:
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive

Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark

Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell

Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost

Music: Alphabet Tree
Composer: Yuri Rybak

Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks

Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara 

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