Título | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Agencia | Serviceplan Group |
Campaña | The Shortcut Billboards |
Anunciante | BMW |
Marca | MINI Connected |
Posted | Noviembre 2018 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Ambient |
Productora | Ne....st G..H . ... .G Sólo para suscriptores |
Global Chief Creative Officer | Al.....er S...ll Sólo para suscriptores |
Creative Managing Partner, Germany | Ma....as H....ck Sólo para suscriptores |
Managing Creative Director | Ha.....ter S...er Sólo para suscriptores |
Managing Partner | Ch.....na A...s Sólo para suscriptores |
Director de cuentas | Ko.....ze K....ch Sólo para suscriptores |
Responsable de cuentas de agencia | Va.....na F...na Sólo para suscriptores |
Director creativo | Lu....rd H..l Sólo para suscriptores |
Responsable de conceptos / redactor | Ko....ia S...ko Sólo para suscriptores |
Director artístico | M....el ..x Sólo para suscriptores |
Junior Art Director | P...al Pl....nn Sólo para suscriptores |
Managing Director | E...d P...h Sólo para suscriptores |
FFF Producer | J...en H..t Sólo para suscriptores |
Freelance Producer | N....rt H....ng Sólo para suscriptores |
Chief Executive Officer (CEO) | ..n F...r Sólo para suscriptores |
Realizador | S....an T...ar Sólo para suscriptores |
Responsable de la producción | H...n �...rak Sólo para suscriptores |
Productora | I..s .s M...a B...in Sólo para suscriptores |
Productor delegado | K...na Ki.....er Sólo para suscriptores |
Production Assistant | O..d M....ur Sólo para suscriptores |
Production Assistant | J....na K..z Sólo para suscriptores |