TítuloMuseum of Romanticism
BriefAs part of the IKEA Living Rooms campaign "Whatever your living room's like, there's always space for IKEA", where we challenged people to discover the piece of IKEA furniture we had placed in a luxury living room. We wanted to take the challenge even further and try to place a piece of IKEA furniture in a living room where nobody would ever imagine that it would go unnoticed ... which living room could theoretically be one where you would never expect to find a piece of IKEA furniture? A LIVING ROOM IN THE MUSEUM OF ROMANTICISM IN MADRID. We carried out an action, where on the weekend of 18th May, we placed pieces of IKEA furniture in one of the sitting rooms in the museum, with the aim of it going unnoticed by visitors.In addition we created an online as well as real life game that challenged both online and real life visitors to find the "hidden" pieces of furniture.
Agencia
Campaña Museum of Romanticism
Anunciante IKEA
Marca Living rooms

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SinopsisSólo para suscriptores
Medio Ambient
Responsable de la creación M...ica M..o Sólo para suscriptores
Director ejecutivo de creación R...el Ma....nez Sólo para suscriptores
Director ejecutivo de creación ..n L...n Sólo para suscriptores
Responsable de conceptos / redactor M...ica M..o Sólo para suscriptores
Responsable de conceptos / redactor J..n M...el Co....an Sólo para suscriptores
Director artístico R...el Ma....nez Sólo para suscriptores
Director artístico Sólo para suscriptores
Productora C...t S....os Sólo para suscriptores
Realizador I...il N...ar Sólo para suscriptores
Client Contact Ga.....ano D..az Gu.....ino Sólo para suscriptores
Account Management Team J...er P....al Sólo para suscriptores
Account Management Team E...a Ro.....ez Sólo para suscriptores
Account Management Team C...en C...do .e A...úa Sólo para suscriptores
Account Management Team Al.....ra S...ra Sólo para suscriptores

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