TítuloAnna
Agencia
Campaña All It Takes Is A Shake: Cat Borrowers
Anunciante Mars, Inc.
Marca Dreamies

Quiere ver todos los créditos ? Este contenido sólo esta disponible a los subscriptores de AdForum

Suscribir y consiga acceso ilimitado

Be inspired by the best creative work from around the world.

Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
Medio Televisión
Duración
Colorization
Director de fotografía S....en K...h R...h Sólo para suscriptores
Audio Post Production J..n C...ke Sólo para suscriptores
Montador ..o K..g Sólo para suscriptores
Director creativo A...e Sa.....cz Sólo para suscriptores
Director artístico A...e Sa.....cz Sólo para suscriptores
Productor A...ew St.....me Sólo para suscriptores
Responsable de la creación R....rd B..m Sólo para suscriptores
Director creativo S...n V...rs Sólo para suscriptores
Responsable de conceptos / redactor S...n V...rs Sólo para suscriptores
Realizador N..k B..l Sólo para suscriptores
Managing Partner Ch.....te C..k Sólo para suscriptores
Productor de la agencia S....en M..d Sólo para suscriptores
Colorista R....rd F...on Sólo para suscriptores
Business Director J...ee K..r Sólo para suscriptores
Group Managing Director F...a Mc....ur Sólo para suscriptores
Productor ejecutivo P..l W...on Sólo para suscriptores
Planificador de cuentas M...a M...ee Sólo para suscriptores
Brand Director E...y D....ng Sólo para suscriptores
Brand Director N....ia B..l Sólo para suscriptores
Brand Director S...h W...s Sólo para suscriptores
Brand Manager M...a N....ga Sólo para suscriptores
Director de cuentas A..m P...l Sólo para suscriptores
Responsable de cuentas de agencia S...a ..n St.....tz P...ez Sólo para suscriptores
Ejecutivo de cuentas C...e O....ju Sólo para suscriptores
Diseñador D...y To....ns Sólo para suscriptores
Montaje S...ch Sólo para suscriptores
Audio Post Production F....ry S...d Sólo para suscriptores
Productora B...k Sólo para suscriptores

Acerca de adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.” 

Últimos Anuncios