The secret is out. Just before the December holidays, Burger King “unveiled” a hidden prank that, naturally, targeted its biggest fast food rival. The king of burgers wanted to make it clear once and for all that its Whopper was far more “generous” than McDonald’s best known burger. So, according to the big reveal, it had hidden a Big Mac behind every single advertising image of the Whopper throughout 2019. Images showed the overshadowed burger emerging from behind the Whopper and proved the point. Guaranteeing some great PR coverage during the jolliest season. 

TítuloA Whopper of a Secret
Agencia
Campaña Whopper of a Secret
Anunciante Burger King
Marca Burger King

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PostedEnero 2020
Sector EmpresarialSólo para suscriptores
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Medio Case Study
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Responsable de la creación ..n He.....eld Sólo para suscriptores
Marketing Director K...e E...s Sólo para suscriptores
Head of Brand Communications S..o N...z Sólo para suscriptores
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Head of Strategy ..n S..w Sólo para suscriptores
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Acerca de BBH London

When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative execution helps to create brand success. Our culture is one of difference: “When the world zigs, zag.” We look for a different approach, a different point of view, a different way of engaging consumers and a different creative idea. We look at the conventions of our client’s categories and try and find an answer that breaks those conventions giving them stand out, cut through and value for money. The marriage of strategy and creativity is as important and relevant in today’s modern communications landscape as it ever has been, and we have transformed and evolved our business to ensure that we can deliver both strategically and creatively, not just in traditional broadcast channels, but also in newer digital platforms and channels. A privately owned, independent agency we have been able to continue to invest in the areas that we believe are crucially important to the future of our business. We have built up a solid data capability to underpin our strategic discipline, and we have invested heavily in digital and technology experts who work closely with our creative department to inspire and realise creative ideas in a digital and technology driven age. Despite all of these changes and innovations, the way we work is still shaped by our central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. 

Latest News

TESCO BECOMES FIRST UK SUPERMARKET TO LAUNCH MORE DIVERSE RANGE OF SKIN TONE PLASTERS

Plasters in light, medium and dark tones are now available at Tesco
The retailer acknowledges this important step and is calling on other retailers to follow suit and better represent diversity

Today, Tesco has announced that it has introduced a new range of fabric plasters that are available in three skin tones - light, medium and dark - to better represent the nation. This important step sees the new plasters go on sale in Tesco stores nationwide and online from today, February 24, at a price of £1 .

Tesco developed the plasters after a colleague spotted a now-viral Tweet , which described the emotional response one man had the first time he used a plaster that matched his skin tone. The Tweet prompted a flurry of comments from other Twitter users, highlighting how significant the issue of representative plaster tones is for those in Black, Asian and minority ethnic (BAME) communities. The product idea was quickly brought to the attention of senior members of the Tesco team and accelerated to launch.

The development of the new plasters was also supported by the ‘BAME at Tesco’ internal colleague network, who believe this is a real opportunity to make a difference in the lives of customers. The BAME at Tesco network aims to make a positive impact on colleagues and customers by raising awareness of diversity, culture and inclusion within Tesco. They contributed to the project by coordinating testing the product with colleagues and gathering feedback, as well as having a say in the final design of the product.

Tesco hopes this launch will encourage other supermarkets, and retailers, to follow suit and offer a more diverse range of plasters for their customers.

Paulette Balson, Chair of the BAME at Tesco network commented: “One of the main objectives of our network is to help Tesco better serve our customers from all backgrounds and communities. No UK supermarket had ever stocked plasters in a range of skin tones before and we saw this as an opportunity for Tesco to lead the charge and make a genuine difference. Through our research within the network, we know how emotive a product like this can be. For example, one colleague reported that their child had felt self-conscious wearing a plaster on their face to school recently, because it didn’t match their skin tone and stood out.”

Nicola Robinson, Health, Beauty and Wellness Director at Tesco commented: “Our customers are at the heart of everything we do and we continually review our products and services to best meet their needs. As one of the largest retailers in the UK, we also understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues. We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country.” 

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