BT Sports - "WWE Moving Day"
- Marca: BT Sports
- País: Reino Unido
- Anunciante: BT
| Título | WWE Moving Day |
| Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Agencia | Wunderman Thompson UK |
| Campaña | WWE Moving Day |
| Anunciante | BT |
| Marca | BT Sports |
| Posted | Diciembre 2020 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Responsable de la creación | S...e Al....ge Sólo para suscriptores |
| Director creativo | Ch......her M...e Sólo para suscriptores |
| Director creativo | R....rd M...an Sólo para suscriptores |
| Miembro del equipo creativo | J..h B....tt Sólo para suscriptores |
| Miembro del equipo creativo | ..m H...le Sólo para suscriptores |
| Chief Client Officer | M..t S....rd Sólo para suscriptores |
| Managing Partner | A..y L..e Sólo para suscriptores |
| Business Director | P..l W...on Sólo para suscriptores |
| Responsable de cuentas de agencia | N....ie W...on Sólo para suscriptores |
| Productor de la productora | J...h W...h Sólo para suscriptores |
| Event producer | C...e J...s Sólo para suscriptores |
| Diseñador | T...r H...y Sólo para suscriptores |
| Diseñador | ..m Kol......hko Sólo para suscriptores |
| Director de proyectos | N..a Sv....rk Sólo para suscriptores |
Anuncios Relacionados
Últimos Anuncios
