We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.
Ad Age Names TBWA Its 2022 Network of the Year
The TBWA collective was recognized in the publication’s prestigious A-List feature for its creative product, new business growth and strong performance
TBWA\Worldwide, the global collective that Juniper Park\TBWA belongs to, has been named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media.
TBWA was recognized for its ability to create work that extends beyond traditional advertising, following an exceptionally strong business year across a wide range of global markets and its ability to drive Disruptive, transformative growth for its clients. The publication also highlighted its body of creative work for its creativity and impact, for clients including Apple, McDonald’s, MTN DEW, and Nissan, among others. The Ad Age profile can be viewed HERE.
"Being named Ad Age’s Network of the Year is a huge honour that speaks to the success of all of our agencies and to the quality of our creative product around the world,” says Troy Ruhanen, CEO, TBWA\Worldwide. “To be recognized as Network of the Year, in a new category in the Ad Age A-List, is particularly rewarding, because it sets the standard and demonstrates the power of the collective and our 10,000+ creative minds who make all of this possible.”
Ruhanen added, “We’re grateful to our clients who entrust us with their brands and partner with us to disrupt again and again.”
"We are proud of the part our Juniper Park\TBWA team played in receiving this accolade, and the continued recognition for our disruptive approach to advertising," says Jill Nykoliation, CEO, Juniper Park\TBWA. "Our strength lies in our tremendous ability to collaborate across borders. Being named Network of the Year is proof that TBWA is a team of sharp shooters who leverage each other's strengths to achieve impactful results for our clients."
“The agencies featured in the Ad Age A-List package showed resilience, the ability to challenge conventions and worked with clients to rethink fundamentals with business transformation strategies,” said Judann Pollack, executive editor of Ad Age. “Above all they proved the market-moving value of the big creative idea. TBWA embodied all of these qualities at global scale, which is why we selected them as our first Network of the Year.”
Last week, the TBWA\ collective earned the #1 spot on Fast Company’s list of Most Innovative Companies in the Advertising category, appearing on the list for the fourth year in a row. In December, Adweek named TBWA as its 2021 Global Agency of the Year. With the Ad Age Network of the Year title, TBWA has earned a first of its kind trio of industry honours.
Juniper Park\TBWA (juniperparktbwa.com) is The Disruption® Company: the cultural engine for 21st century business. A global, award-winning agency located in Toronto, Juniper Park\TBWA uses Disruption® methodologies to develop business-changing ideas for brands. The 130+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, GoDaddy, among others. It is part of TBWA Worldwide (tbwa.com), named Agency of the Year and Grand Prix winner at the 2021 Effie Awards, one of the World’s Most Innovative Companies by Fast Company in 2019, 2020, 2021, and 2022, included on Ad Age’s Agency A-List in both 2019 and 2020, and named Ad Age’s Network of the Year in 2022. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek's 2021 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.