| Título | Liquid Billboard |
| Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
| Agencia | Havas Worldwide Middle East |
| Campaña | Beyond the Surface |
| Anunciante | adidas |
| Marca | adidas |
| Posted | Noviembre 2021 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| General Manager | F...o Si....ra Sólo para suscriptores |
| Director ejecutivo de creación | J..o Me....os Sólo para suscriptores |
| Director creativo adjunto | An....an Bha......rya Sólo para suscriptores |
| Director artístico | Jo....an C..z Sólo para suscriptores |
| CONTENT MANAGER | M...az S...r Sólo para suscriptores |
| Content Creator | A...d R...an Sólo para suscriptores |
| Responsable de cuentas de agencia | J....ne ..b Sólo para suscriptores |
| Project Assistant | G...ge G...on Sólo para suscriptores |
| Productora | J..k M...on Wo.....de D...i Sólo para suscriptores |
| Director creativo adjunto | R....go N...za Sólo para suscriptores |
| Head of Growth | C...os N...l Sólo para suscriptores |
| Strategy Director | A...an M....cu Sólo para suscriptores |
| Communications Director | R...n K...m Sólo para suscriptores |
| Communications Executive | S...a M...eb Sólo para suscriptores |
| VP Brand Adidas Emerging Markets | A...ud Je.....ard Sólo para suscriptores |
| Senior Director Brand adidas MENA | A...th Go....th Sólo para suscriptores |
| Senior Manager Brand Communications Emerging Markets | A...n Sa....at Sólo para suscriptores |
| Director of Brand Communications & Sports Marketing | P..l O'....or Sólo para suscriptores |
| Marketing Operations Manager | Gi....na Al....re Sólo para suscriptores |
| Director creativo adjunto | R..h N...an Sólo para suscriptores |
| VP Director of Production | C...re B...er Sólo para suscriptores |
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