Lucky Generals is a creative company for people on a mission. An Emmy-nominated, multi-award-winning agency, with creativity at its core, we believe in making work that makes a difference. Founded in 2013 by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, Lucky Generals is now an international agency with offices in London and New York. Clients include Amazon, OVO, Virgin Atlantic, The Co-op and Yorkshire Tea.
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Virgin Atlantic landmark OOH invites customers to dive into life
A woman in classic Virgin Atlantic red dives headfirst into the frothy cloudlike waves of a swirling sea - her body taking the shape of a plane, instantly recognisable as Virgin Atlantic via the iconic red tail fin.
The travel company’s fearless spirit and positive energy captured in one landmark image and splashed across the world’s most impactful sites - including launching on the Piccadilly Lights.