TítuloYour Dad Is Going Electric
Campaña Your Dad Is Going Electric
Anunciante Hyundai Motor Group
Marca Hyundai IONIQ 6

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We got our start back in 2009. At the time it would have fair to ask, “Does the world need another advertising agency?” And the answer would have been a resounding NO.
But we were built to service Hyundai. As Hyundai was growing and evolving in the US, they needed a marketing partner that could grow and evolve with them.While we’ve since grown to focus on other clients, the notion of purpose-built has stayed with us and we apply this spirit to all our marketing partners. We build resources around your specific needs. Every partner is treated like you are our only account with individuals dedicated to helping you achieve your goals.
We have built a number of “agencies within our agency” to service a variety of accounts all with very different needs. Whether it is helping you launch your brand in the US, finetuning your brand identity, or creating an experiential strategy—or all of the above—we will strategically tailor our services to get you to your next chapter.
We work harder. We’ve got all the talented, smart, creative people you could want in your agency partner. Call it a chip on the shoulder or challenger mentality but we take all that talent and then we out- work everyone. And we do it across all disciplines: creative, social, digital, media, experiential and data science. We throw out good ideas every day because they are not good enough. We are all about creativity, research, data science and accountability. We cycle through it all over and over until we know it’s right. 

Latest News

Innocean USA appoints Jason Sperling as chief creative officer

INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Jason Sperling has joined the agency as Chief Creative Officer. Sperling, most recently Global Executive Creative Director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and Unicef. His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.

“I believe creativity can be a force multiplier for businesses, and I'm thrilled at the prospect of making the kind of results-driven work that is also culture-defining, that people share and care about, and that creates irrational levels of love for brands,” said Jason Sperling, Chief Creative Officer. “But how we make it is just as important. I want to continue to foster a positive and diverse culture that is built out of respect for the creative team, our partners and our clients.”

Sperling’s versatility has allowed him to work across various projects in the past from six Super Bowl spots, including Honda’s top hits “Yearbook” and “Matthew’s Day Off,” to writing and developing Apple’s “Mac vs. PC” campaign which was named the Campaign of the Decade by Adweek. His work has also been recognized by Cannes Lions, Grand Effies, Clios, ADC and Andy Awards.

“We’re excited for Jason to join at such a pivotal time for the agency as we grow and evolve to better serve our existing clients as well as future partners. Jason’s versatility brings the perfect balance between automotive expertise and innovation in order to create rich brand experiences, especially during a time when we’re investing in future growth for relevant disciplines in digital, experiential and data,” said Steve Jun, Chief Executive Officer at INNOCEAN USA.

Sperling will oversee client relationships across Hyundai, Genesis, Wienerschnitzel, Pacific Life, Supernal, UMass Global, Signature Kitchen Suite, Hankook Tire and others, focusing on building more connected experiences for brands between future audiences and emerging platforms. The appointment positions the agency to advance existing disciplines across experiential and digital, and organize teams by creating 50 open roles to invest in talent, as clients like Genesis Motor America are expected to double in growth over the next year. 

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