Campaña It’s Gotta Be A CFP®
Anunciante CFP Board
Marca CFP

Quiere ver todos los créditos ? Este contenido sólo esta disponible a los subscriptores de AdForum

Suscribir y consiga acceso ilimitado

Be inspired by the best creative work from around the world.

PostedMarzo 2023
Sector EmpresarialSólo para suscriptores
Medio Televisión
CCO and President D..e D...an Sólo para suscriptores
SVP Executive Creative Director ..y R..d Sólo para suscriptores
Director creativo adjunto A...ew B...ks Sólo para suscriptores
Head of Production Da....le K...an Sólo para suscriptores
SVP Director of Brand Management B...k D..e Sólo para suscriptores
VP Group Brand Director T..a Z....la Sólo para suscriptores
Brand Director Ga.....le F....zi Sólo para suscriptores
Associate Brand Manager M...an B...y Sólo para suscriptores
EVP Chief Insights Officer K...y C...dy Sólo para suscriptores
VP Strategy Director A..m P....ta Sólo para suscriptores
Associate Strategist M....on B....ey Sólo para suscriptores
CEO K...n K...er Sólo para suscriptores
COO El.....th S....rt Sólo para suscriptores
Managing Director of Marketing and Communications J...s Ka.....nis Sólo para suscriptores
Director of Advertising and Public Awareness Campaign D...a Ri.....di Sólo para suscriptores
Productora B...er Sólo para suscriptores
Realizador J...n F....nd Sólo para suscriptores
Postproducción W..d M...r Sólo para suscriptores
Montador R..n S....on Sólo para suscriptores
Música K...k .t ..t M...c Sólo para suscriptores
Audio/Mix Sound Design P..h A...o Sólo para suscriptores

Acerca de BUNTIN

Buntin is a fiercely and fully independent agency that believes Conviction always beats Attention and always inspires the greatest Results. 

Latest News

BUNTIN wins CFP Board business and takes viewers to the edge with first campaign

BUNTIN, the new agency of record for CFP Board has launched a national public awareness campaign that dramatizes the importance of asking the right questions. The campaign, called “It’s Gotta Be A CFP®,” uses precarious situations to help highlight the importance of partnering with a trusted professional, especially when it comes to an individual’s finances.  

The campaign’s launch spot puts viewers on a bungee-jumping platform that’s dangling more than 300 feet above the ground. An instructor struggles to secure a jumper’s safety harness. With the harness somewhat secured, the jumper slowly shimmies his way to the edge of the platform. But one question for the instructor keeps running through his mind – are you qualified to do this? The jumper’s eyes slowly close. When they open, he finds himself sitting across the desk from a financial advisor. He asks one more question in hopes of calming his uncertainty – are you a Certified Financial PlannerTM?

“The best relationships always come down to trust and we’re thrilled that CFP Board has entrusted us to help identify new and innovative ways to increase awareness of the difference CFP® professionals can make in people’s lives,” said BUNTIN CEO Jeffrey Buntin, Jr.

“Raising brand awareness by way of an idea-driven, stand-out campaign that breaks through the category clutter and noise — now that’s a challenge we gladly accept,” remarked BUNTIN President and CCO Dave Damman. “‘It’s Gotta BE A CFP®’ is a cornerstone brand truth that we can build on, for years to come.”

"Increasing public awareness of CFP® certification as the standard for financial planning helps consumers understand the unique value that a financial planner with CFP® certification brings to the table,” says CFP Board CEO Kevin Keller, CAE. “BUNTIN’s extensive experience and success in the financial services and consumer markets is a great asset in helping us promote the importance of working with a CFP® professional.”

The national campaign launched on March 20 and features television, digital, social, search and streaming audio executions.

Campaign elements can be viewed at https://buntingroup.com/project/cfpb.


Últimos Anuncios