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Just in time for the back-to-school season, Pizza Pizza is kicking off the ultimate party essential for students and pizza lovers alike with the launch of the Dip Keg—a party-sized keg filled with Pizza Pizza's famous creamy garlic dipping sauce. This latest creation invites Canadians to elevate their pizza game and take their campus parties to the next level.

The Dip Keg is at the heart of Pizza Pizza's newest campaign, where fans can join Canada’s newest Greek society, Pie Pie (ΠΠ), by visiting the special campaign website linked on Pizza Pizza’s social media channels. By pledging their allegiance to Pie Pie, participants have the chance to win a fully catered pizza party, headlined by the legendary Dip Keg. With only a select few lucky winners, the Dip Keg is set to become the hottest item on any college campus this fall.

To complement the college vibe, the campaign embraces classic party staples like keg stands and pizza parties, with the cheeky headline “Get Sauced” leading the charge. It’s a playful nod to the fun and carefree spirit of campus life, capturing the excitement of back-to-school. By creating an inclusive Greek society inspired by this season, Pizza Pizza reinforces its belief that Everyone Deserves Pizza—because everyone deserves good food, good times, and a place to belong.

“The Dip Keg is the ultimate party starter," says Adrian Fuoco, Chief Marketing Officer, Pizza Pizza. "We wanted to create something that brings people together, and our research indicates that nothing says party like a keg of Pizza Pizza creamy garlic dip. "

“This campaign is all about embracing those classic college experiences—pizza parties, good times, and good vibes under the Pie Pie banner,” said Brian Murray, Chief Creative Officer, Zulu Alpha Kilo. "By injecting a sense of fun and inclusivity into the campaign, we're reminding everyone that Pizza Pizza is here to make every party and every moment memorable."

The Dip Keg campaign was created in partnership with Zulu Alpha Kilo and is being rolled out across Canada. The national campaign includes social media ads, display, SEM, and OOH, with media planning by Media Experts, PR managed by spPR, and French adaptation managed by The French Shop.