TítuloThe Impossible Wave
Título (Lengua original)28.57 m
Campaña The Impossible Wave
Anunciante O2 - Telefónica Germany Gmbh & Co.
Marca O2

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PostedJunio 2024
Sector EmpresarialSólo para suscriptores
Medio Case Study
Managing Partner L..s H....ng Sólo para suscriptores
Managing Creative Partner L..f Jo.....en Sólo para suscriptores
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General Manager S...ia Kr......ski Sólo para suscriptores
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Motion/Design R..i T...n Sólo para suscriptores
General Manager Ch.....an N...er Sólo para suscriptores
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EP J...b Pr....hl Sólo para suscriptores
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Acerca de Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 6,000+ employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Bitburger Unveils 'Bitte': A Campaign Brewing Connections Across Europe

In an eye-catching campaign, Bitburger invited European visitors to Germany with a friendly "Bitte" (engl. Please) and the usual humorous Bitburger style.

A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers "La Gazeztta dello Sport", "El Pais" and "Le Soir" discovered invitations to "please" set off for Germany in the summer.

Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. They invite the locals in places such as Leicester Square in London, Beaubourg in Paris and the legendary Gran Via in Madrid to stop by for a Bitburger (or two) in Germany.

The international campaign is concluded and resolved in a social media film: In the style of a reportage, statements and reactions from a wide variety of nations were captured, who are apparently in Germany solely because of Bitburger's "request" and the invitation to taste the beer with the legendary Bitburger Siegelhopfen. There are supposedly no other reasons why they are currently visiting Germany. Watch the film here.

Christoph Weber, Chief Marketing Officer at Bitburger: "The almost magical effect of a friendly 'Bitte' is often underestimated. Wrongly so, because a simple 'Bitte' is the easiest way to open doors and connect people. I think the idea that so many Europeans are currently visiting Germany and having a good time is wonderful. We wanted to make a contribution to this with our campaign."

Till Diestel, CCO Serviceplan Germany: „In our campaign film, we celebrated the values that unite us as across Germany. We extended an invitation to our international guests to join us in this feeling of togetherness and joy. And with a lot of warmth and humour - because what brings people closer together?“

Bitburger is the official beer partner of UEFA EURO 2024TM

As a national partner, Bitburger is the Official Beer Partner of UEFA EURO 2024TM, which will take place in Germany until July 14, 2024 under the motto "United by Football. United in the heart of Europe". Bitburger has already launched various campaigns for this. These include an eye-catching 360° campaign in retail and gastronomy as well as the highly emotional, cross- media campaign "Please let's celebrate what brings us together.”

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