Audi - "The Cropped Car"
This ad is part of the ACT Responsible Collection
- Marca: Audi
- País: Italia
- Anunciante: Audi
It’s said that the safe distance for overtaking a cyclist on the road is one metre in the city and one-and-a-half metres in the countryside. But cyclists know that many motorists don’t respect this rule. In Italy, Audi and its agency DDB used the occasion of a major cycle race, the Maratona dles Dolomites, to remind drivers. Audi being an auto brand, cars are of course the central feature of its regular print or social ads. But here the vehicles were deliberately cropped out – the empty space representing the gap needed to safely overtake cyclists. The campaign generated buzz across traditional and social media. One might even say it overtook the news cycle. |
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| Título | The Cropped Car |
| Agencia | DDB Group Italy |
| Campaña | The Cropped Car |
| Anunciante | Audi |
| Marca | Audi |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Chief Creative Officer | L..a Co.....ni Sólo para suscriptores |
| Creative Director | D...el C...ò Sólo para suscriptores |
| Creative Director | S....no Ca.....one Sólo para suscriptores |
| Art Director Supervisor | J...po M....zi Sólo para suscriptores |
| Creative Supervisor | M...ia B...i Sólo para suscriptores |
| Client Service Director | L..a Lo....do Sólo para suscriptores |
| Account Supervisor | D...de M...ni Sólo para suscriptores |
| Strategic Planner | S...ne Be.....io Sólo para suscriptores |
| Photographer | H...en G...p Sólo para suscriptores |
| Production | K...n F..m Sólo para suscriptores |
| Media Placement | ..D M...a I...ia Sólo para suscriptores |
| Advertising Agency | V...a (..B G...p I...y) Sólo para suscriptores |
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