TítuloLeft Wing
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Campaña Everyone Deserves Wings
Anunciante Pizza Pizza Royalty Corp.
Marca Pizza Pizza

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Be inspired by the best creative work from around the world.

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Acerca de Zulu Alpha Kilo

Trade publications have written that Zulu Alpha Kilo (Z.A.K. for short) stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008, we’re proud that our shop has built a reputation over the years as an industry outlier and one of the most respected independent agencies in the world.
In 2016, Ad Age named us Small Agency of the Year and in 2017, 2021 and 2022, International Small Agency of the Year. We were featured as one of Forbes Top 100 Innovators of 2018, The Drum’s Agency of the Year 2021, and Campaign US 2021 Independent Agency of the Year. For three years running, Fast Company has recognized our work in their World Changing Ideas issue. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD, based on a body of effective, breakthrough work.
We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that.
When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients.
And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.
With 180 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together. 

Latest News

Art Gallery of Ontario launches an immersive experience that measures how your heart responds to art

 

 

As the AGO welcomes a younger and more diverse audience than ever before, the challenge of breaking through to audiences who don't consider themselves "art people" is even more important.

Gallery of Us, the AGO’s new brand platform developed with Zulu Alpha Kilo, shows how art isn’t separate from us, but is reflective of who we are as humans and how divergent perspectives can come together to create conversation through art. To demonstrate how every visitor experiences art differently, the AGO has launched a unique experience called the Art Rate Monitor that tracks visitors' heartbeat to discover what artworks move them the most.

To experience the Art Rate Monitor, visitors wear a custom heart rate monitor that tracks their time in the gallery using beacon technology. At the end of the visit, they receive a personalized visualization of how they uniquely experienced the gallery and what the data says about them. This includes their own art persona based on the artworks with which they resonated the most, colour palette preference and specific exhibition recommendations. The idea is to provide an experience that shows visitors that their gallery viewing, can speak volumes.

All artworks included in the experience were categorized into personas based on human values, drivers and interests. Using a lighthearted horoscope-inspired approach, based on their unique responses to artworks in the collection, participants are matched to one of eight art personas. Each persona is characterized by a distinctive heartbeat image, inspired by iconic design cues from art in the gallery. As an example, a visitor with “The Powerhouse” persona receives a visual that evokes hand carved stone and sculptural elements.

“The Art Gallery of Ontario has always believed in delivering experiences that challenge long-held beliefs and create space for new ideas to grow,” says Kimber Slater, Director of Brand Marketing, Art Gallery of Ontario. “We knew right away that the Art Rate Monitor was the perfect demonstration of that belief and brings some much-needed levity to an environment that can be seen as ‘stuffy’ or ‘boring.’”

“The Art Rate Monitor is an exciting way to expand the meaning of an art gallery visit. It’s so much more than an experience for your eyeballs. It’s also fascinating to understand how connected we are to the subjects, themes, history and even mediums on display.” says Jenny Glover, Chief Creative Officer at Zulu Alpha Kilo. “We wanted to give people a sense of connectedness to the AGO, to make each visit feel personal because everyone experiences art differently.”

The Art Rate Monitor is free to visitors of all ages and is included in general admission. It can be experienced for a limited time until November 19, 2024. Paid media planned in-house at AGO leverages social and wild postings. 

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