One in eight women will suffer from breast cancer during their lives – but with early detection, most will survive. Their ordeal may have consequences, however. For example, when trying to get a home loan. French rules mean that former breast cancer patients must declare the disease to an insurer until five years have elapsed. In March, CNP Assurances reduced that time to zero, giving former patients access to home loan insurance under the same conditions as everyone else. During Breast Cancer Awareness Month, or Pink October, CNP and its agency The Good Company chose highly visible real estate billboards to spread this news, changing the colour and the message. Homes are “not for sale” to women who have survived breast cancer. Agathe Sanson of CNP Assurances says the campaign aims to “change perceptions related to cancer”. |
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Título | Pas à vendre |
Agencia | THE GOOD COMPANY |
Campaña | Pas à vendre |
Anunciante | CNP Assurances |
Marca | CNP Assurances |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Otros |
Duración | |
Director de publicidad | A...he S...on Sólo para suscriptores |
Director de publicidad | L...e H....et Sólo para suscriptores |
Director de publicidad | E...ne R...u Sólo para suscriptores |
Account Management | ..c W..e Sólo para suscriptores |
Account Management | J...en Q...or ..t P....et Sólo para suscriptores |
Director ejecutivo de creación | N....as Ga.....de Sólo para suscriptores |
Director artístico | ..a H...et Sólo para suscriptores |
Responsable de conceptos / redactor | J...le E...jj Sólo para suscriptores |
Planificador estratégico | M...on M....ge Sólo para suscriptores |
Director artístico adjunto | P...re So....et Sólo para suscriptores |
Realizador | N....as Da......bes M...rl Sólo para suscriptores |
MOTION DESIGN | V...or M...y Sólo para suscriptores |
Director de proyectos | L..a B....on Sólo para suscriptores |
Director de proyectos | L...e Ro......rre Sólo para suscriptores |
Director de proyectos | K...y Go.....es Sólo para suscriptores |
Media Agency | UM-.......ands Sólo para suscriptores |
Media Agency | Me......nds Sólo para suscriptores |
Media Agency Manager | ..�o Van.......oeck Sólo para suscriptores |
Media Agency Manager | S...a V....ra Sólo para suscriptores |
Media Agency Manager | E...a Ba....ss Sólo para suscriptores |