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Global Chief Creative Officer G....el S....tt Sólo para suscriptores
Responsable de la creación T...go C..z Sólo para suscriptores
Director ejecutivo de creación B...t S...er Sólo para suscriptores
Director del grupo de creación A...ro S..o Sólo para suscriptores
Director creativo adjunto M....lo Ba....ar Sólo para suscriptores
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Acerca de Grey

Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA–an international family of autonomous companies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; AdAge's "Agency of the Year" and Campaign's "Global Network of the Year" in recognition of its creative and business performance. 

Latest News

Agnes Fischer joins as CEO of Grey New York

Agnes Fischer will now oversee the flagship studio of Grey in the U.S.,

alongside CCO, Thiago Cruz, and newly named CSO, RG Logan

As the agency embarks on its next phase of growth, the new position reflects the strength of opportunity for Grey in the U.S. 

Agnes said: “Grey is an iconic creative agency with a clear North Star that illuminates what every client on the planet ultimately seeks: growth. ‘Famously Effective’ means we are obsessed with work that works, and this philosophy is enabled by bold creativity that truly breaks through, a deep understanding of today’s audiences, and a culture driven by our desire to do the best work for our clients. I am honored to take on this role at such an exciting and defining moment for Grey New York.” 

The Grey New York CEO appointment follows the recent news of RG Logan stepping into the role of Chief Strategy Officer. Teamed with Chief Creative Officer, Thiago Cruz, the trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence. Together, they will leverage Grey’s position as ‘the smallest of the bigs’; the studio touts having the rigor of a strategic consultancy with the flair of a creative boutique, backed by the scale of WPP’s extensive investments in data, tools, and technology. 

“People take their cues from how leaders behave,” said Laura Maness, Global CEO, Grey. “Embodying Grey’s values of creativity, unity, empathy and service, Agnes, Thiago, and RG are a vibrant, dynamic team set to shape the future of the studio in one of our highest priority growth markets. Combining Agnes’ client obsession and people-focused leadership, RG’s proven strategic expertise, and Thiago’s bold creative vision, together, they will enhance Grey’s high standards for a workplace that people aspire to be part of, and work that stands out in culture and drives real business impact for clients.”  

Building on the momentum of recent wins led by Grey New York and organic growth happening across several key clients, Agnes brings a relentless curiosity, a wealth of industry experiences ranging from CPG to Financial Services to F&B, and an impressive track record for leading cross-functional teams across the full marketing spectrum while driving a high-performance culture of creative excellence and business growth.  

Prior to joining Grey, she served as President of BBH USA, where she balanced strategic rigor and operational backbones to win three consecutive pitches, and championed brilliant, creative breakthroughs that resulted in increased revenue for the agency and stronger client satisfaction. Agnes’ agency experience includes time at T&Pm, Droga5 (pre-Accenture), TBWA\Chiat\Day, and Anomaly. These roles contributed to her strong reputation for treating clients’ businesses as if they were her own, while never losing sight of the fact that an agency's success rests on its creative output and effectiveness. At Droga5, she led high-profile initiatives for category-leading clients such as Chase, redefining brand storytelling and quadrupling the agency's business during her tenure. 

Thiago and RG shared, "With Agnes joining us, we're recommitting to leveraging creativity, design and technology to solve gnarly business problems. We’re fired up for the challenges and triumphs this year is sure to bring, and we can’t wait to make a lasting impact.”   

In November 2024, RG was appointed CSO. He is widely regarded for his big-picture thinking, which has consistently elevated brands and helped clients navigate complex marketing landscapes. Thiago, a visionary creative leader, joined Grey New York in December 2022.   

The formation of this new leadership team in New York, under the direction and stewardship of Global CEO, Laura Maness, and Global CCO, Gabriel Schmitt, underscores Grey’s relentless commitment to driving brand and business transformation for its people and its clients in a rapidly evolving advertising landscape. 


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