Cadbury - "Gooey Love"

Global communications network, VCCP continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including Direct Line Group (inc. Churchill, Green Flag, and Direct Line), Hovis and Co-op.

Bringing a wealth of experience, the new hires - Charli Camber (née Plant) and Laura Saraiva; Lance Boreham and Tom Dyson; and Jack Snell and Joe Lovett - have a proven track record of crafting award-winning campaigns that leave a lasting impact.

VCCP is renowned for creating enduring brand platforms for clients including Cadbury, Virgin Media O2 and Co-op as well as innovative creative work that populates culture.

Associate Creative Directors Camber and Saraiva are a British-Portuguese duo known for creating entertaining, culturally influential, and emotionally resonant work. They are best known for ‘Waiting to Live’, an NHS child organ donation campaign that placed 233 bespoke dolls representing children on the transplant waiting list in medical waiting rooms across the UK. The campaign won over 50 awards, including three Cannes Lions, the Grand Prix at the Clios, ADC*E and Eurobest, as well as multiple D&AD Pencils.

Camber and Saraiva join VCCP after three years at VML, where they contributed to four agency pitch wins and worked across global brands including Batiste, Beko, and Duracell. They also helped launch the award-winning mentoring app Magpie and created ‘Check Me Out’, a provocative cervical cancer awareness campaign that gained traction on social media. With a sharp conceptual mindset and a meticulous focus on craft, the duo continues to develop ideas that leave a lasting impact.

Boreham and Dyson join VCCP as a Senior Creative Team. The duo first met on the renowned Watford ad course in 2014 and later reunited at isobel, where they delivered standout campaigns for Reed, Travelodge and Thortful. Their work has been recognised across the industry for its creativity and effectiveness.

Snell and Lovett also join VCCP as a Senior Creative Team, marking a return to the agency where they spent the first seven years of their careers. During their initial tenure at VCCP, they played a pivotal role in launching major campaigns for Domino’s (‘The Official Food of Everything’) and Virgin Media O2 (‘Supercharge Your World’), as well as crafting award-winning work for Cadbury, including their celebrated ‘Bus’ ad. Most recently, at BMB, the pair created notable campaigns such as FreeNow’s launch ad, Breast Cancer Now’s ‘Gallery of Hope’ at the Saatchi Gallery, and Samsung’s ‘Micro-Miracles’ - the smallest film ever made, which was recognised at D&AD, One Show, and Clios.

Jonny Parker and Chris Birch, Chief Creative Officers at VCCP, said: “One of the best things about this job is bringing in brilliant creative minds to make work that not only we love, but the world does too. Charli and Laura we’ve admired for a while as they hoover up every award going. Jack and Joe are VCCP heroes, responsible for some of our greatest hits, and, well, we just really missed them. Lance and Tom everybody told us to hire. We dithered for a bit. But then they sent us a plate with their faces on and we jumped at them. They’re all fearless thinkers who push boundaries, and we’re chuffed to have them here helping us make work that properly populates culture.”

The new hires will begin their roles immediately working across a variety of VCCP’s key clients, including recent wins Direct Line Group, Hovis, and Co-op, continuing the agency’s mission to deliver work that populates culture and delivers enduring value for its roster of challenger brands.