Dentsu Creative is injecting style into the tired medium of banner advertising with an activation for Australian fashion retailer ICONIC. Inspired by viral trends like “Get Ready With Me” and “Outfit of the Day”, the campaign transforms banners into live fashion shows. How? By broadcasting real time images – on fashion sites like Vogue Australia – of ICONIC customers stepping out of fitting rooms in their finery. The result: an immersive experience that hooks fashionistas – even those who consider banner ads uncool. And the activation doesn’t stop there: the images are also interactive shop windows, allowing fashion addicts to purchase the looks on the spot. A smart way of energising banners by making them glam, fun…and effective.
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| Título | The Iconic Banner Ad Changeroom |
| Agencia | Dentsu Creative |
| Campaña | Got You Looking 3 |
| Anunciante | The Iconic |
| Marca | The Iconic |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Anuncios de Internet |
| Duración | |
| Chief Marketing Officer (CMO) | J...na Ro....on Sólo para suscriptores |
| Head of Brand | G....ia T...as Sólo para suscriptores |
| Brand Manager | R....el C....on Sólo para suscriptores |
| Head of Design | N...le A....he Sólo para suscriptores |
| Brand Executive | E..a B....er J...s Sólo para suscriptores |
| Responsable de la creación | ..n C....on Sólo para suscriptores |
| Director del grupo de creación | ..c Pr.....rd Sólo para suscriptores |
| Director creativo adjunto | L...a I....er Sólo para suscriptores |
| Director creativo adjunto | G....an D...a P...a Sólo para suscriptores |
| Group Account Director | N...y W....er Sólo para suscriptores |
| Responsable de la producción | C...g S...ne Sólo para suscriptores |
| Strategy Director | Na.....ia Ku.....ova Sólo para suscriptores |
| Responsable de cuentas de agencia | R..y T...in Sólo para suscriptores |
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