Top Interviews From The Advertising Industry
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Every client tells us they want a creative agency (none have ever said “find me a non-creative agency”) but creativity is in the eyes of the beholder
What are the greatest challenges and conversely, opportunities, facing brands in the modern economy? Greatest challenges for brands are... leer más
Procurement consultant Tina Fegent on representing the Conscious Advertising Network at Cannes this year
For me at Cannes it was representing a not for profit that I support on a pro bono basis (CAN - Conscious Advertising Network) and was about... leer más
When you change agencies, you take a risk. We eliminate that risk
Tenx4 (pronounced ten-by-four) specializes in helping B2B brands find the right strategic agency partner. We’re more than just an agency search... leer más
Ace Heartware Stories: A video series highlighting how Ace Hardware stores are having a meaningful impact on local communities
Much of the US has become a ubiquitous mass of big box chain stores situated in large parking lots, and this is where you expect to find a DIY... leer más
Agencies stand out when they're confident, focused, the room feels light and easy, ... and they show the client exactly who they are in the process.
As this year's Cannes festival comes to a close and the big lions are awarded for the best in creativity, we asked former creative turned agency... leer más
It’s the work that is really addressing (and proving) systemic change that rises to the top
“The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality,... leer más
CANNES WINNERS: Behind INNOCEAN Europe's "Capa Vs War"
Ahead of Cannes, Ricardo Wolff, Executive Creative Director at INNOCEAN Europe, speaks to AdForum about the agency's push for peace through Capa's... leer más
CANNES CONTENDERS – Behind “The Most Beautiful Sound” from Grey NY & Grey Health
We spoke with Grey Health Group Creative Director, Josh Eastman, on the work behind “The Most Beautiful Sound," a campaign that aims to give cancer... leer más
There’s no question Gen AI will completely transform marketing
Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of the best companies and agencies. As an agency search consultant,... leer más
Serviceplan's Überverse transforms the onboarding experience into an 'interactive, gamified journey of discovery'
Yves Bollinger, GM at Plan.Net Studios, speaks to us about Serviceplan Group's exciting new onboarding experience. leer más