Great Minds Think Unalike: Anomaly's Global COO, Karina Wilsher

The culture at Anomaly is intoxicating – very driven, entrepreneurial and highly meritocratic.



How would you describe the overall culture at your agency and would you say that there is a separate female culture?       

The culture at Anomaly is intoxicating – very driven, entrepreneurial and highly meritocratic.  Opportunity has nothing to do with status, race or gender. A diversity of skills and thought has always been fundamental to our model we believe that ‘Great minds think unalike’.

We have a great female crew, with three of our seven offices across the globe led by women, and an incredibly strong, united culture.


In your opinion, what do you see as being the biggest change in the advertising industry since women have begun to break the “glass ceiling”?

That outdated thinking and behaviors are being openly challenged.


What are some of the challenges that women still face in the industry?

Where do I start? There’s so much deep-rooted bias in society that, unsurprisingly, challenges still exist everywhere in our industry (as they do in other industries). The good news is the landscape is finally shifting, but we need to look harder at the many endemic things that prevent mainstream change.


What steps do you take to ensure you achieve a healthy work-life balance?

I don’t really chase the dream of achieving ‘work-life balance’ because I don’t see ‘work’ as something separate to ‘life’. I love my work, I love my family,  love my friends, I love to travel…it all makes up my life.


What professional achievement are you most proud of?

Coming home from a meeting with loads of YouTube swag for my kids.


Tell us about a mentor that helped guide you in your career. What made them so special?     

I’ve never really had that one special mentor, but I have been lucky enough to always work with people I like, respect and can learn from. My partners at Anomaly are pretty damn special.


How do you as a successful woman plan to inspire the next generation of women?

By being acutely aware of the responsibility to do just that.