Tell us about your internship, what are your main responsibilities?
My main responsibilities are to assist the creative team and the creative director. As an art director this mostly means my time is spent ideating, creating decks, presenting, designing social media posts, and comping. Sometimes I own projects and create everything from start to finish and other times I assist other art directors on their projects. Lately, we’ve been owning all the social posts for an energy conservation brand, so that means coming up with ideas and then executing them in a timely fashion, and helping that client built its brand.
Do you have a dream account or brand you’d like to work with? Which one?
Adidas. Their brand has evolved so much and I think they have more innovative and interesting work coming out right now than some other big athletic brands. They’ve also built their brand up so much in recent years in fun and refreshing ways.
Talk to us about the culture in your office, how has it impacted your internship?
Our office is small but that’s what makes it great. You get to know the other employees pretty well. DDB puts a lot of effort into making a fun work culture. We have ‘Wine Wednesdays’ and celebrate different cultural events like Pride and Shark Week. There is an internal team here that anyone can join called Team Fun, which helps come up with fun ideas for our office. I’ve interned at two agencies previously, and this is by far the most welcoming and friendly one. Everyone treats the interns like anyone else, which is all you can really ask for. It’s definitely a factor that helps you get through your work when you have days that are long and overwhelming.
What have you learned about the advertising industry that surprised you?
That it is ever-changing. Technology is making it an incredibly interesting time to work in advertising. It’s non-stop and you have to be on top of everything and have a pulse on both news and culture to stay relevant and make great work. Some of the coolest ideas come from your ability to see what’s happening in the world and tap into it in a different and unique way.
Choose a current popular advertising trend and tell us what’s interesting about it:
Social good. I think companies are trying to tap into doing anything that ‘does good’ right now, whether it’s taking a stand politically or just doing some positive PR activations. Companies don’t want to add to the noise of culture right now unless it’s for good.
Imagine your dream job, where are you, what does a day-to-day look like?
A creative company, I’m not sure whether that would be in-house, an ad agency, or an entirely different company that does creative work. I think there would be a good mix of ideating and actually building out work. I’d like to be hands-on in terms of deciding on ideas and design, but also have the ability to pass on some of that work when it’s necessary to have it done in the best way possible.
Are you considering another internship, or looking for jobs now? What are your next steps?
I would consider another internship if it was paid but ideally I’d liked to get hired at this point. So I think right now I’m putting everything I have into this internship and then figuring out what other opportunities are out there.
What is your favorite ad of all time?
I think REI’s Opt-Outside campaign is one of my favorites. It hit on a cultural moment and focused on increasing consumerism in a way that wasn’t upsetting or depressing but motivating.