To us, cowboy is a state of mind. Our world is changing so much, so fast, that new frontiers are opening for us constantly, everywhere.
We wanted to express the inherent badass nature of that ability while keeping it accessible to all by featuring a young girl and her voice.
Tecovas is reinventing the western category by catering to customers across the country, with accessibility at its core through a...
“When you create a character like Fârnhäan, you’re inspired to take advantage of every opportunity to comment on a social convention,”
"You’re a big, rich, established CPG brand that wants a 1st quarter top of mind boost."
on Sep 10, 2020
By Mark Tungate
on Sep 4, 2020
on Aug 21, 2020
on Aug 19, 2020
on Aug 10, 2020